How to engage employees like customers

Transform internal comms with a marketing mindset

We think that if businesses communicated with employees like they do with customers, engagement would soar. That's why we've teamed up with the marketing experts at HubSpot to learn how to apply marketing best practices to engage employees with internal comms. 

The most successful brands around are the ones that have perfected the art of inbound marketing. Meticulously structured campaigns, focused approaches, and timely scheduled content means customers are getting targeted more specifically – and more successfully. 

But the consumer world is often two or three years ahead of the workplace. And now's the time to close that gap.

Meet the speakers

Ben Pereira - Program Manager at HubSpot 

As Diversity, Inclusion and Belonging Program Manager at HubSpot, Ben is passionate about using inbound-marketing methods to nurture an authentic culture of belonging that sets employees up to be the company's greatest advocates. Familiarity with marketing automation capabilities that HubSpot delivers outwardly, combined with a role that focuses on driving employee experiences internally, perfectly places Ben at the intersection of customer and employee engagement, making him the ideal guest speaker for this webinar.

Kassandra Mendes - Senior Marketing Manager at Hubspot

Kassandra Mendes is a skilled Marketing and Communications professional with over 8 years of experience in customer marketing, events marketing, and internal communications. She is Senior Marketing Manager of DEIB Community Programming at HubSpot, where manages the Black@INBOUND Community, an exclusive networking group for Black professionals, customers, and fans of HubSpot.

Matthew Boyd - Product Evangelist at Unily  

Matthew is Unily’s own product evangelist, working within the product marketing team to develop new features and ensure Unily's roadmap continues to innovate. He's spent the last decade working with some of the world's largest enterprises to solve communications challenges and elevate employee experience at scale. 

Kaz Hassan - Product Manager at Unily

Kaz is an experienced Product Manager and digital workplace consultant at Unily. A regular speaker at Unily Masterclasses and co-host of Unite, Kaz helps the product team take innovative ideas from our roadmap, employees, market research, and customer community and bring them all the way through to delivery in the Unily platform for our enterprise clients. 

Who is this webinar for? 

If you are internal communicator seeking new ways to re-energize your strategy and take employee engagement to the next level, this webinar is for you. Learn how to apply a marketing-mindset to employee comms and discover how enterprise technology is evolving to meet new challenges.