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BROADCAST EMAIL

Make your comms go further with integrated and effective email communication

Streamline and revolutionize your internal communications with personalized broadcast emails. Whether it's company newsletters, leadership updates, or crisis communications - control everything from your digital workplace. Automate workflows and use pre-configured templates to quickly create targeted email blasts that dynamically populate with relevant content. Cut through the noise with content tailored to each user’s preferences, maximizing engagement and enticing them to come back for more.

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  • "One of the things that I think is really stellar about MyELC is the native mobile app. It is the first time we've had the entire intranet actually on mobile, not just a subset of it, and it's organized well so you don't get lost and you can actually find what you need. I've worked on intranets off and on for a long time and I've never seen a mobile experience this strong before."

    Kerry O'Donnell - Executive Director, Information Technology at The Estée Lauder Companies
  • "People want short, quick, real-time communications. That didn't exist before, today it's instant."

    David Harrington - Vice President Internal Communications at Shell
  • "By providing this new, mobile Unily intranet solution to our 44,000 colleagues, we are helping them to connect and communicate more effectively, which ultimately means a more consistent, high-quality service delivered to customers."

    Drew McMillan - Director of Colleague Communication and Engagement at British Airways

DRAG & DROP EMAIL TEMPLATES

Design dynamic, targeted, and engaging emails in mere minutes. Choose from a library of pre-built broadcast email templates for any use case. Or, utilize the intuitive drag-and-drop builder to create your own and save them for later. Bring life to your intranet emails and alerts with exceptional branding, unique theming options, and rich media like images and GIFs.

Sharing news on intranet

SCHEDULE & AUTOMATE EMAILS

Schedule emails, regular broadcast newsletters, push notifications, and alerts in advance to align with your engagement strategy. Simplify your employee experience by automating tailored emails across the entire employee journey, with ai-powered intranet functionality. Streamline communication and support users with more meaningful interactions. Ensure they’re getting the right information, at the right time, every time.

Unily Broadcast Center

INTEGRATE WITH ALL YOUR CHANNELS

Unite your digital landscape, consolidate your comms tools, and end app switching with a platform that lets you do it all in one place. Leverage every channel effortlessly and deliver visually engaging, timely, and intelligent internal communications with just a few clicks. Whether your employees are deskless or office-based, keep them informed with targeted push notifications, Teams messages, and email broadcasts, depending on their needs.

Targeting content to audiences

PERSONALIZE YOUR MESSAGING

No need to curate multiple emails for different regions. Deliver dynamic and automatically selected relevant content to all your employees in one highly personalized email. Leverage user data and preferences to send comms that strike a personal chord, keep them engaged, and help them get the job done. Give mass messaging a new lease of life with individuality at its center.

Internal communications tool

REACH NON-PLATFORM USERS

Reach the hard-to-reach, like your frontline and traveling employees. Go where your people are, whether that’s tablets, mobile devices, or kiosks. Discover who is missing your messages and retarget them in a way that can’t be ignored. Send mandatory reading alerts and native push notifications so employees always know what’s going on, even if they’re not frequent platform users.

LEARN ABOUT YOUR AUDIENCE

Defeat email fatigue. Measure and analyze the impact of all your comms via built-in analytics dashboards, and see exactly who is reading and engaging with your content. Build defined audiences according to department, region, level, and more to uncover deep insight into what your employees really care about. Continually optimize your strategy and ensure that every email is relevant.

Send mandatory content on intranet

Broadcast Email FAQs

What is broadcast email?

Broadcast email, also known as a mass email or newsletter, is an electronic message sent en masse to a list of contacts. It allows you to reach multiple people with just one click instead of sending out multiple copies of the same message separately. It’s often used as a marketing tool to reach large target audiences with promotional content and product offers. Broadcast email is also an excellent way to keep employees up to date with the latest company news and keep them connected, no matter where they are in the world.

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How do you write a good broadcast message?

Writing a good broadcast message involves creating engaging and informative communication that reverberates with your audience. Before you start, it’s important to identify the goal of your broadcast message. Once you’ve defined your purpose, here are some ways you can craft compelling broadcast messages:

  1. Target your content
  2. Add unique branding
  3. Use rich media elements
  4. Define email use cases
  5. Track & monitor results


Find more tips for effective email communication here.

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What is the purpose of a broadcast message?

The main goal of sending a broadcast message is to quickly communicate the same message to multiple people simultaneously, usually to inform or raise awareness about something. One great advantage offered by broadcast messages lies in the relative ease with which they allow businesses to track how many people have received the message and interacted with it. With Unily’s broadcast email software, businesses can personalize broadcast messages according to specific users’ demographics or interests so that the messages become more effective and visible according to their devices, location, and needs.

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How do I create a broadcast message?

Depending on what platform you’re using, there are various ways to create broadcast messages. One of the most efficient tools for doing it is the broadcast email function found within Unily’s employee experience platform. This omnichannel tool allows you to send highly customized messages to defined audiences in your organization, allowing you to beat employee engagement fatigue once and for all. With a library of pre-built, easy-to-customize internal communication email templates, you can create, populate, automate, and schedule dynamic emails in seconds.

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Internal communications guide pages

7 steps to futureproof your internal communications strategy

Discover 7 essential steps to futureproof your internal communications strategy.

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Love's intranet homepage on a mobile phone

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Biogen case study on mobile

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dormakaba homepage on mobile phone
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