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Employee Experience Best Practice & Strategy

In today’s working world, where employee experience is everything, having an employee experience strategy gives you a distinct competitive advantage over other employers. Post-pandemic, and now several years into our ‘new normal’ of remote working, expectations of jobs and companies have grown.

Today’s top talent isn’t satisfied with simply going to work, doing something at a desk for eight hours, then heading home again. Workers want their jobs to be a bigger component of their world, purpose, and personal value system. Their expectations are sky high.

Employee experience was already evolving pre-COVID-19, with a focus on utility shifting to productivity, then engagement, and today, experience. Here’s how things have moved toward a sharper employee experience focus:

    • Utility: An emphasis on getting the job done with basic tools and resources
    • Productivity: Getting more out of workers by putting the focus on results
    • Engagement: A shift toward employee motivation and satisfaction
    • Experience: Creating an environment where people genuinely want to work

Day-to-day interactions in the workplace now carry more weight. People want to be heard and they need to know their opinions count. They need to feel supported by their employer, so wellness has to be everyone’s priority. Technology must be tip-top—if it doesn’t streamline employee workflow and facilitate cross-functional collaboration, it’s not enough. Then there’s growth. Without opportunities to train, improve, develop, and move forward, employees will be left dissatisfied. And employee dissatisfaction hits profits directly.

Read on to discover more about employee experience best practice and how you can ensure yours is an experiential enterprise that attracts and retains employees.

What is an employee experience strategy?

Employee experience strategy is taking decisive steps towards ensuring you’re complying with employee experience best practices. Companies that provide the gold standard of employee experience are those who:

Create personalized workplace experiences:

Deliver a consistently healthy company culture:

Leverage tech to boost employee engagement and performance:

How do enterprises ensure employee experience best practice?

To start constructing your employee experience strategy, here are some key elements to consider:

1. Onboard as you mean to go on:

First impressions count. With onboarding comes the opportunity to harness newbie enthusiasm to your advantage. A well-implemented welcome empowers fresh employees to hit the ground running. But currently, only 12% of employees say their organization is nailing onboarding, with the remainder missing out on a chance to form a long-standing emotional bond from the get-go. 

An employee experience challenge presents itself here: in our current work-from-home climate, when new starters are often not physically in the same building as existing staff, how do enterprises ensure things run smoothly from afar? Pre-boarding is an excellent way to get a bureaucratic head-start, and onboarding needs to be completed using high-performing digital tools for a smooth and seamless operation.

Employee Onboarding Software

Streamline the employee onboarding experience for everyone, everywhere. Connect your remote, office, and frontline employees to deliver remote onboarding that brings everyone up to speed. Utilize next-generation digital tools to ensure all new starters receive a warm welcome, have access to all relevant information, and can hit the ground running.

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2. Listen to employees:

Ensuring a rich employee experience should be the opposite of guesswork: feedback gathering and employee-led systems ensure communication channels are permanently open. Today’s employees need their views to be not only aired but included in the organization’s wider goals and strategy.

Even in today’s digital workplace, through front-end content creation, you can amplify employee voices to construct an inclusive culture, share expertise, and keep that human thread running through all your operations.

Employee Feedback Software

Encourage everyone to contribute to the conversation with two-way internal communication software. Understand your employee's perspectives and gain the insights needed to create effective change, with transparent feedback. Pinpoint where improvements can be made and proactively show your employees that you recognize their concerns.

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3. Use technology to your advantage:

With just 38% of employees currently satisfied with work-related tools and tech, an opportunity arises to vastly improve employee experience. Effective workplace technology is a huge contributor to day-to-day job satisfaction and crucial to having happy workers.

Effective cloud-based technology serves to boost productivity, improve communication, build better relationships, create a shared sense of purpose, and recognize high-performing staff; therefore is key to meeting employee experience expectations.

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Accelerating employee engagement with technology

We partnered with Harvard Business Review Analytics Services to survey nearly 500 global executives to understand how they are using technology to accelerate employee engagement. Find out how leading enterprises are leaning into digital to get ahead.

Get the guide

4. Create a culture of fulfillment:

A good paycheck is no longer enough: purpose has been moving up in the ranks of employee expectations since the 1970s. Highly meaningful work is expected to generate an additional $9,078 per worker annually, according to Harvard Business Review.

Enterprises can create a sense of fulfillment by mentoring, soliciting employee feedback, engaging in conversations about what employees find meaningful, boosting workplace social support, and creating close links between team project goals and the business’s wider purpose.

Creating employee culture and engagement

Creating culture in the workplace starts with meaningful connections. Attract, retain, and nurture talent with digital experiences that empower people, fuel company culture and values. Redefine how you interact with your employees, building a modern work culture that genuinely energizes every employee.

Learn more

5. Help employees learn and develop:

Humans never stop learning. The most valuable staff members are those who wish to keep adding to their skillsets and capabilities. Training and support are therefore vital in ensuring employee experience best practice. According to a 2022 survey by Crucial Learning, 90% of employees found that L&D opportunities were important when choosing a new job, but only 46% found value in the available training opportunities of their current organization.

An organized, robust, and comprehensive training program encompassing in-person or virtual learning helps build a culture of professional development that makes employees feel personally supported and valued.

Knowledge Management Solutions

All your knowledge in one place. Provide your workforce with one digital location that empowers them to do their best work. Say goodbye to filing cabinets and mountains of sticky notes, with a modern data management system that collects all your company's knowledge in a single place.

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6. Prioritize workplace wellness:

With an overall increased focus on mental health, wellness initiatives are a mainstay of every modern working environment. It’s now common for employers to help support their workers through resources and tools, to create a culture of wellbeing which in turn drives productivity and staff retention. According to a 2023 survey by Business Group on Health, increasing access to mental healthcare services was the most common initiative that employers expected to implement in 2024.

Configurable intranets are a valuable element of any digital employee experience strategy, helping enterprises form their own program for promoting staff wellbeing. For example, Unily has mental health first-aider badges across its EXP, helping staff identify and get in touch with someone in their timezone or department. 

Employee wellness in the workplace

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3 simple ways your digital workplace can amplify wellness initiatives

Stress, depression, and mental health issues are growing problems within the workplace. We look at how Enterprises have leveraged their digital workplace to build cultures supportive of wellbeing.

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Why implement an employee experience strategy?

An effective employee experience strategy creates a thriving company culture which brings with it a vast number of advantages:

  • Better CX: Happy, engaged employees will pull out all the stops to deliver better customer service. Knowledgeable, plugged-in employees answer customers’ questions easily, leading to higher customer satisfaction.
  • Higher profits: A motivated workforce leads to boosted performance levels. Author and futurist Jacob Morgan found that companies investing in EX have a 2x higher average profit than those that don’t.
  • Better retention: US businesses lose £1 trillion yearly due to voluntary turnover. Happy staff stay longer, with engaged employees 87% less likely to resign than workers in non-experiential organizations.
  • Increased innovation: Satisfy staff with the right tools and an empowering culture, and they will perform at their best. Untapped potential is waiting to be coaxed out through a targeted employee experience strategy.
  • Top-tier talent: When you’re vying with other companies in your sector for the crème de la crème of staff, invest in employee experience to give you the competitive edge and win the battle.

Building your employee experience strategy

In the evolving employee experience landscape, today's workforce values purpose and fulfillment over the basic job perks of yesteryear. It’s no longer enough to place a ping pong table in the coffee hub and offer free fruit on Fridays (though these may well be popular as part of a wider employee experience strategy).

As organizations adapt and embrace this new paradigm, they unlock the potential for not only higher productivity and employee satisfaction but also a positive impact on society through purpose-driven workforces. A clear employee experience strategy, delivered through best-in-class tools, is now a powerful driver of both individual and collective success, shaping the future of work.

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Reinvent your intranet for the employee experience era.

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