Experience Engine. Deliver the perfect experience, every time.
Our Experience Engine has been designed from the ground up to provide highly relevant and personalized experiences for every user. At its core, Unily’s DXC allows you to segment your users and then query their profile properties so that every aspect of their experience can be completely tailored to meet their needs. Both content, as well as presentation layer, can be dynamically targeted to a user delivering a bespoke experience to every user. Our engine is also capable of enabling self-service so that each user can fine-tune their own content experience based on their specific interests.
User segmentation for targeted experiences
The ability to segment users is the bedrock of delivering an engaging and relevant experience for every user.
Unily’s Digital Experience Cloud lets you create any number of unique user segments as required. Using a combination of user types that categorize users, and subsequently querying profile properties for common data, you can build out granular dynamic audiences. These audiences can then be used in combination with your content to serve highly relevant and targeted user experiences.
Unily's user segmentation and targeting can be used to deliver experiences that are intimately tailored to the needs of your users, eliminating distractions and enabling tunnel-vision focus on content and functionality. This experience segmentation extends far beyond content and also enables targeted branding and theming for different audiences as well as targeted interface elements that can completely change the look and feel of the platform.
Device Segmentation.Optimized experiences across any device.
As the number and types of devices we use to connect with content increases, it’s vital to ensure a consistent and optimized experience across the different formats.
Unily’s Digital Experience Cloud makes it easy to create optimized experiences no matter the device. Build experiences tailored to mobile and tablets, as well as designing for large format digital signage and IoT devices.
Let users fine-tune their experience
Enabling users to take control of their own experiences and tailor their view increases platform adoption and drives return on investment from your digital experience platform. Unily’s DXC combines user segmentation and content targeting with user specific personalization settings for truly unique digital experiences and total control.
Widgets can take advantage of AI-based algorithms that consider user segments, dynamic audiences and personalization to ensure users are presented with the most relevant and timely content, zero effort required.
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