Employee engagement is still a big issue for organizations, with Gallup's latest research showing that in the USA, only 32% of employees were engaged in their roles. There were a number of factors that contributed to this but what Gallup ultimately found is that:
"Employee engagement is strongly connected to business outcomes essential to an organization's financial success. Engaged employees support the innovation, growth and revenue that their companies need."
Reach your employees wherever they are
So what does this mean for those employees who spend their day on a shop floor or in a factory for example? Sure they're aware of the impact they're having within their particular location, but the majority of staff lack the knowledge of how their day-to-day work is affecting the organization as a whole. Therefore, more needs to be done to reach out to these disengaged, the ones who don't have a look in on the company’s direction or success and don't have access to the same technologies that those in the head office do.
We created our complete digital workplace solutions intranet platform to help global organizations engage these remote workers. Not requiring an Office 365 license like our core intranet platform, internal communications platform provides staff with the information they need on whatever device they may have.
Bridge the gap: 4 ways to unlock frontline employee engagement
Of all employees, non-desk staff have the highest turnover rate and the lowest engagement scores. In this blog, we consider how modern digital workplace technology is combatting frontline employee engagement for leading enterprises, considering British Airways' cabin crew portal story as a prime example.
Four ways we're helping our clients reach out to their employees wherever they are:
#1. Easy to consume content on any device
To reach as many users as possible, it's imperative your intranet looks and feels great on any device. Our internal communications platform is cloud-based on Microsoft Azure and has native apps for iOS, Android and Windows which are downloadable from the app store and fully responsive design for tablets. Staff have access to the content they need in a format that’s consumable and understandable. Whether it’s quickly catching up on the latest news on your mobile before a shift starts, or viewing shift information on a big screen in the factory, content will always be beautifully presented
#2. Personalization and targeting
It’s often hard to get disengaged workers to check a corporate intranet platform. This becomes even harder if they believe the information they’re going to see won’t be relevant to the job they do or in the language they’re familiar with. Our non Office 365 integrated internal communications platform supports content editors to target communications and tools based on role, location, seniority and more, with either manual or one-click automatic language translation of content before publishing. This means that employees are only going to see information that’s completely relevant, encouraging them to come back for more.
#3. Notifications and Alerts
Notifications and alerts are a great way to help drive those employees to the intranet who wouldn’t normally be interested. Push notifications sent directly to mobile devices can alert staff of a new campaign, initiative, change in policy, provide information from their line manager, notification of a new shift schedule and more. Receiving a notification directly to a mobile, reminds staff of the information they can get from the intranet platform and when the content is particularly relevant.
#4. Online forms and polls
Online forms and polls are another way to grab the attention of those employees who are intranet-averse. Our non Office 365 integrated internal communications platform has web form functionality that looks and feels great on any device. Start using the intranet as the central place you send employees to complete HR forms, make bookings and give their feedback. It will start getting them used to accessing the intranet, whilst also helping them to understand that their opinions matter, through simple polls and feedback surveys.
#5. Looks great and reinforces the brand
From desktop to mobile app, your intranet platform needs a unified brand that’s in line with other platforms your employees use, as well as your customer facing image. For those remote workers who don’t have many touch-points with product or brand, this is a really important aspect of any digital tool. Branding brings it all together and helps to make disengaged staff feel more connected with the brand they work for. Our internal communications platform can be branded to any specifications, providing total control for organizations.
10 essentials for creating an intranet employees love
We've partnered with Ragan Communications to bring you our top tips for creating an intranet your employees will want to keep coming back to. With real-life insights from top brands from around the world, download the guide today to inspire your own intranet strategy.