Microsoft Ignite and the new Microsoft model

It’s been a month since Microsoft Ignite and while a lot of the things that were announced weren’t earth-shattering, there was much to mull over and consider. It wasn't the new tech that was displayed that was most interesting about the conference: it was the overall direction of Microsoft as a company and what they are telling us about how they plan on meeting their customer’s needs moving forward.

The Old Microsoft Model 

Traditionally, Microsoft has sold licenses to customers, published documentation, leveraged partners for the implementation and extension of their applications for specific customer needs, and stayed hands-off with things until it was time to renew. To be clear, this was the traditional enterprise model for most vendors. Oracle, SAP, [insert enterprise software vendor name here]; all of them used this same approach for how they sold and supported their customers. 

The cloud has completely changed this model. It’s so much easier for customers to hop between vendors that something else needs to make them “sticky”. Enter Satya Nadella and “tech intensity”. 

The New Model And What It Means

Think of tech intensity as a way of expressing the company’s mission more succinctly. It means everything Microsoft creates from here on out is done with the intention of making all of its customers tech companies. In big, bold font, Nadella is declaring "come work with us in our cloud and we’ll help you realize the dream of digital transformation”. This isn’t just lip service. 

If all Nadella was offering was Azure and its service offerings, there wouldn’t be much of a differentiator between Microsoft and their competitors (I’m looking at you AWS and Google). The increased pace of hiring Customer Success Managers to help customers “buy-in” to Office 365 and other technologies shows Microsoft really is serious about getting people to use their technologies.

Aligning With Your Customers Makes Sense 

This strategy aligns Microsoft’s interests with their customers. So long as you’re a Microsoft customer, and you’re reaping value from their technology stack, you’re going to stick with them. And the longer those customers stick with Microsoft, the more profitable Microsoft is. 

Technologies like Logic Apps, Cognitive Services (chatbots, etc.), and emerging physical computing services (IoT) can then be sold on top of the subscriptions they already have in place (I’m looking at you, Office 365). 

As a digital workplace consultant, I can’t wait to use those goodies for new and unique integrations.

To find out how Unily could help you leverage your Microsoft investment, arrange a call with one of our digital workplace experts today. 

Upcoming events

View all

Latest Insights

  • Turn your intranet into the ultimate employee recognition tool

    Employee recognition should become a top priority for any enterprise interested in maximizing performance across their organization. According to a LinkedIn survey, as many as 70% of employees believe they would work harder if their efforts were more thoroughly acknowledged. In this blog, we explore the crucial qualities all successful employee recognition initiatives must possess and offer tips for utilizing a modern intranet to help your enterprise master workplace appreciation.

  • How optimizing digital employee experience can help reduce turnover

    Many stakeholders understand that turnover can be costly but few are aware of just how much it can harm their enterprise. According to a paper from the Center of American Progress, when highly skilled employees leave an organization, losses can equal as much as 213% of the worker’s annual compensation. In this blog, we explore four common causes of turnover as well as solutions that an optimized digital employee experience can provide.

  • Sign of the times: why digital signage is the future of internal communications

    Digital signs are more effective at engaging consumers and changing buying behavior than any other form of media, research shows. Now, modern workplaces are capitalizing on this trend and we are seeing digital signage become a cornerstone of corporate communication. Why? In this article we look at why digital signage is emerging as a leading communication solution in the office and on the frontline and what benefits it offers to internal communicators and beyond.

View all

Where next? Latest insights.

Turn your intranet into the ultimate employee recognition tool

Employee recognition should become a top priority for any enterprise interested in maximizing performance across their organization. According to a LinkedIn survey, as many as 70% of employees believe they would work harder if their efforts were more thoroughly acknowledged. In this blog, we explore the crucial qualities all successful employee recognition initiatives must possess and offer tips for utilizing a modern intranet to help your enterprise master workplace appreciation.

How optimizing digital employee experience can help reduce turnover

Many stakeholders understand that turnover can be costly but few are aware of just how much it can harm their enterprise. According to a paper from the Center of American Progress, when highly skilled employees leave an organization, losses can equal as much as 213% of the worker’s annual compensation. In this blog, we explore four common causes of turnover as well as solutions that an optimized digital employee experience can provide.

Sign of the times: why digital signage is the future of internal communications

Digital signs are more effective at engaging consumers and changing buying behavior than any other form of media, research shows. Now, modern workplaces are capitalizing on this trend and we are seeing digital signage become a cornerstone of corporate communication. Why? In this article we look at why digital signage is emerging as a leading communication solution in the office and on the frontline and what benefits it offers to internal communicators and beyond.