How to choose the right Sales Enablement Platform for your business

Today, many businesses are turning to intelligent sales enablement platforms in order to improve sales performance, increase productivity and achieve overall business growth. Sales enablement platforms are essentially integrated systems that supply sales teams with everything they need to connect with customers and sell more effectively.

But with a wealth of platforms to choose from, offering a variety of features, you may be wondering, which sales enablement platform is the best for your business?

Key considerations when choosing a sales enablement platform

To give you a helping hand in determining the right solution for your enterprise, we’ve shared several key factors to consider when making the purchasing decision.

Quick implementation

A key consideration when selecting a sales enablement platform is how long it will take for successful implementation. The quicker you implement it, the more value it will provide for your business.

We recommend choosing an experienced, sales enablement platform vendor, who will work with you on a bespoke solution that integrates with your existing technology. They should also provide on-going support to ensure the platform continues to meet the needs of your business.

Ease of use

Your sales enablement platform must be easy to use in order for your workforce to adopt it successfully. It should have a central hub that provides easy access to the content required by your sales team to carry out their jobs effectively. Your sales enablement platform should also make it easy for your marketers to update content for your sellers to use. Having easily accessible documents can avoid content duplication, saving time and improving consistency across the board.

In addition to centralized file storage and content management, look for a solution offering advanced search functionality. This will give your sales team access to the information they need to address your buyers’ needs in real-time, improving efficiency and productivity, whilst also delivering a more valuable pitch.

Facilitating collaboration

Another factor you must consider is whether the sales enablement platform will facilitate and encourage collaboration between your sales and marketing teams. A good solution will allow for knowledge and information sharing across departments, reducing silos within your enterprise and up-skilling workers for greater productivity.

Features such as live chat, personalized announcements and news feeds can help increase awareness across your departments, improve communication between teams and encouraging collaborative working.

Tracking and reports

A robust sales enablement platform will offer a seamless experience for your customers too. Remember, successful selling relies on delivering an exceptional customer experience, so you need to make sure they can access the information they need. Your sales enablement platform should use real-time tracking to shape your customers’ online journey, ensuring they access relevant information, personalized to their requirements and don’t get told the same thing twice.

Comprehensive reporting is another key consideration. Sales largely focus on numbers and with a platform like Unily, you can benefit from an accurate measurement of performance. With powerful visualizations and comparison features, you can evaluate engagement, measure your return on investment and have all the information you need at your fingertips, to make key decisions for future development.

Customization

Something you may need to consider when choosing a sales enablement platform is whether it needs customizing for your business. Some may find an out-of-the-box solution works perfectly well, however, others may need a few tweaks to tick all of the boxes.

We’re not saying you need to scrap your budget and build a sales enablement solution from scratch but rather work with a vendor willing to create custom integrations to meet your needs.

Security 

It should go without saying but it’s vital that the sales enablement platform you choose meets your security requirements. Choose a reputable and experienced vendor to give you peace of mind that they are using industry best practices and complying with laws and regulations, such as the General Data Protection Regulation (GDPR), which plays an important role in customer relationship management. 

Unily adopts high levels of data security and offers a variety of features such as data encryption, GDPR compliance, continuous back-ups and intrusion detection (to name a few) as standard. We’re always happy to discuss security in more depth and will ensure your solution is fully tailored to meet the needs of your business.

It's all about meeting the needs of your business

The key take-away here is that it is essential to identify your business needs in order to choose the right sales enablement platform. The considerations outlined in this article should give you a good idea of the features and benefits you need to look out for, as well as the type of vendor you want to work with. Don’t be afraid to quiz vendors about their products. After all, you need to make sure that your investment is wisely spent.

For more information about our fully customizable sales engagement platform, please contact us and a member of the Unily team will get in touch to discuss your needs further.

Upcoming events

View all

Latest Insights

  • Turn your intranet into the ultimate employee recognition tool

    Employee recognition should become a top priority for any enterprise interested in maximizing performance across their organization. According to a LinkedIn survey, as many as 70% of employees believe they would work harder if their efforts were more thoroughly acknowledged. In this blog, we explore the crucial qualities all successful employee recognition initiatives must possess and offer tips for utilizing a modern intranet to help your enterprise master workplace appreciation.

  • How optimizing digital employee experience can help reduce turnover

    Many stakeholders understand that turnover can be costly but few are aware of just how much it can harm their enterprise. According to a paper from the Center of American Progress, when highly skilled employees leave an organization, losses can equal as much as 213% of the worker’s annual compensation. In this blog, we explore four common causes of turnover as well as solutions that an optimized digital employee experience can provide.

  • Sign of the times: why digital signage is the future of internal communications

    Digital signs are more effective at engaging consumers and changing buying behavior than any other form of media, research shows. Now, modern workplaces are capitalizing on this trend and we are seeing digital signage become a cornerstone of corporate communication. Why? In this article we look at why digital signage is emerging as a leading communication solution in the office and on the frontline and what benefits it offers to internal communicators and beyond.

View all

Where next? Latest insights.

Turn your intranet into the ultimate employee recognition tool

Employee recognition should become a top priority for any enterprise interested in maximizing performance across their organization. According to a LinkedIn survey, as many as 70% of employees believe they would work harder if their efforts were more thoroughly acknowledged. In this blog, we explore the crucial qualities all successful employee recognition initiatives must possess and offer tips for utilizing a modern intranet to help your enterprise master workplace appreciation.

How optimizing digital employee experience can help reduce turnover

Many stakeholders understand that turnover can be costly but few are aware of just how much it can harm their enterprise. According to a paper from the Center of American Progress, when highly skilled employees leave an organization, losses can equal as much as 213% of the worker’s annual compensation. In this blog, we explore four common causes of turnover as well as solutions that an optimized digital employee experience can provide.

Sign of the times: why digital signage is the future of internal communications

Digital signs are more effective at engaging consumers and changing buying behavior than any other form of media, research shows. Now, modern workplaces are capitalizing on this trend and we are seeing digital signage become a cornerstone of corporate communication. Why? In this article we look at why digital signage is emerging as a leading communication solution in the office and on the frontline and what benefits it offers to internal communicators and beyond.