BrightStarr rebrands as Unily
BrightStarr, the company behind the award-winning Unily digital workplace solution is rebranding as Unily. The company has garnered tremendous success for its Unily digital workplace solution and the rebranding initiative will help leverage the brand equity it has built in Unily and simplify the company’s go-to-market strategy around one platform and corporate name.
“In just four years, our company has grown to support more than one million global users through our work with customers like Hershey’s, Microsoft, Shell and many others,” stated Rich Paterson, co-founder, Unily. “The Unily brand embodies our passion and focus to help global enterprises improve their organizational efficiency and productivity through better communication and collaboration. Unifying our efforts around one single brand will simplify how we’re perceived in the market and reinforce the value of our solution.”
Unily will now serve as both the company and solution name. While some of the company’s earlier clients are using unique BrightStarr solutions, they will be able to benefit from Unily’s innovations as well. Moving forward the company will implement its marketing, communications and sales engagement initiatives under the Unily brand.
“We’re excited about this next chapter in our corporate growth,” continued Paterson. “In fact, the recent 2018 Global Human Capitol Trends report from Deloitte underscored that 70 percent of the 11,000 HR and business leaders surveyed, believe that workers will spend more time on collaboration platforms in the future. We’re focused on enabling that future, today.”
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