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Home / Event Registration / Roasting the EX Playbook: Surviving Mergers, Transformations & Constant Change

Roasting the EX Playbook: Surviving Mergers, Transformations & Constant Change

The traditional employee experience playbook wasn't built for constant change. Join communications, people, and digital workplace leaders as we challenge conventional wisdom and uncover what actually drives employee alignment through mergers, transformation, and uncertainty.
Roasting the EX Playbook: Surviving Mergers, Transformations & Constant Change

What actually works when employees are overwhelmed by constant change 

The employee experience advice everyone repeats. The reality nobody talks about. 

Town halls. 

Leadership cascades. 

Change champions. 

Culture decks. 

Communication campaigns. 

If you've led employee communications, people initiatives, or digital workplace programs through a merger, transformation, restructuring, or major business change, you've probably been told these are the answers. 

But what happens when you've done all the "right" things and employees are still confused, disengaged, overwhelmed, or resistant to change? 

Join us for a refreshingly honest discussion where employee experience practitioners roast the traditional EX playbook and unpack what actually works when organizations are navigating complex change. 

No theory. 

No recycled frameworks. 

No pretending transformation happens in a straight line. 

Just practical lessons from leaders helping employees navigate uncertainty, complexity, and constant change.

What you'll learn 

You'll leave with practical ideas to help:

  • Create alignment during mergers, acquisitions, and organizational transformation

  • Reduce employee confusion and change fatigue

  • Build trust during periods of uncertainty

  • Connect communications, culture, and digital workplace initiatives into a cohesive employee experience strategy

  • Drive adoption of change rather than simply awareness of change

  • Create a more unified workforce when teams, priorities, and structures are shifting 

 

Who should attend?

This session is designed for: 

Internal Communications Leaders 

Looking for better ways to create clarity, alignment, and trust during change. 

People & Employee Experience Leaders

Responsible for maintaining engagement, culture, and belonging during periods of transformation.

Digital Workplace Leaders

Trying to ensure technology and employee experience investments actually support business change.

Transformation & Change Leaders

Looking for practical approaches that go beyond traditional change management frameworks.

 

Why attend?

Because employees don't experience change through organizational charts.

They experience it through the tools they use, the information they receive, the leaders they trust, and the moments that shape their day-to-day work.

And in today's environment of constant transformation, the old employee experience playbook isn't always enough.

It's time to challenge assumptions, rethink conventional wisdom, and explore what actually helps employees move through change together.

 

Save Your Seat 

Join fellow communications, people, and digital workplace leaders for an honest conversation about what works, what doesn't, and what needs to change about the way we approach employee experience during transformation. 

Register now to reserve your place.

Meet the speakers:

Joanna Parsons — CEO at The Curious Route

Joanna Parsons is the founder of The Curious Tribe, the world's best membership community for internal communications professionals. A content creator and thought leader in the field, she has built a LinkedIn following of 59,000+ comms professionals and shares regular insights through her newsletter and YouTube channel.

Joanna has worked in internal communications for 15+ years. She was Head of Internal Communications with the Irish national police force, she's a Fellow of the Institute of Internal Communication, a Lecturer in Strategic Internal Communication with the Public Relations Institute of Ireland and author of “Innovative Internal Communication”.

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Jason Anthoine — Senior Vice President + Managing Director, Arketi Inside at Arketi Group

Jason has spent 37+ years helping companies like Coca-Cola, GE, Newell Brands and Siemens turn internal communications and culture into real business results. Jason is a bold-thinking keynote speaker and an unabashed believer that What If > What Is.

Jason grew up among the peach orchards of Fort Valley, Georgia, where his dad worked the production line at a school bus factory. Watching his father's quiet integrity and care for his employees, Jason came to believe work should be meaningful and connected—a belief that still drives him.

And, yes, he has a Southern drawl.

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Chelsea Gachette — GM, NAM at Unily

With deep experience supporting multi-brand, global businesses and companies going through periods of change, Chelsea understands the real challenges behind aligning people, systems, and ways of working. She regularly partners with senior leaders across HR, IT, and internal communications to help organizations move beyond fragmented experiences and build more connected, productive workplaces.
As host of the session, Chelsea will guide the conversation and draw out practical insights on how enterprises can improve employee experience across even the most complex structures.
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More Speakers To Be Announced!

Sign up to be the first to meet the rest of the panel.

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