Brooks Automation is a global leader in advanced automation solutions for the semiconductor and life sciences industries. With over 2,000 employees worldwide, the company enables customers to achieve scalable efficiency through precision mechatronics, motion and vision control, and intelligent software.
To sustain its delivery of exceptional customer experiences, Brooks needed a way to better equip its sales and technical teams with accurate and accessible marketing and product collateral – anytime, anywhere.
Unily became the backbone of this transformation.
The challenge
Brooks’ sales, applications, and engineering teams are constantly on the move – visiting customer sites across the globe to present solutions and provide on-site support. These environments often prohibit Wi-Fi access due to security restrictions, leaving employees without an easy way to retrieve or share critical sales content in real time.
In addition, the nature of the business meant it was easy for silos to occur across business units – a common issue amongst global enterprises.
Teams needed a secure, 24/7 access to updated collateral without compromising confidentiality or compliance. Brooks were on the lookout for something user-friendly and centralized, which would also allow them to gain better analytics and insights.
The solution: Building a Sales Value Toolkit with Unily
Brooks leveraged the flexibility and power of Unily to create the Sales Value Toolkit, a dynamic, searchable repository that empowers global teams to quickly find and share the right content for every customer interaction.
“Brooks Automation is a growing business with a dispersed workforce. We needed to ensure every colleague could confidently represent our brand, without worrying about whether the collateral they have is accurate.”
We chose Unily because it’s intuitive, easy to configure, and built for teams who need information fast.”
Jaclyn Revis, Marketing Communications Manager, Brooks Automation
Key features of the solution include:
Search Center and metadata configuration
- Three dedicated repositories were created for Documents, Media, and Assets
- Custom metadata categories and filters were applied, allowing users to search and refine results by content type, business area, or strategic growth vector.
- A unified Search Center was configured, combining all repositories into one seamless front-end experience.
The Search Center has enabled admins to manage knowledge at scale, and workers who are on the move to instantly access it.
“Unily’s search and filtering delivers exactly what our teams need – especially out in the field where every second counts.”
Jaclyn Revis, Marketing Communications Manager, Brooks Automation
Personalized pages and navigation
- The main Sales Value Toolkit homepage includes intuitive navigation and filter options, plus links to a feedback form and usage analytics dashboard.
- Additional toolkit pages were created by business area, using rollup widgets to display relevant collateral and streamline the user experience.
Analytics and continuous improvement
- Built-in usage analytics track views, searches, and engagement across roles and departments
- Monthly reports highlight top search terms, popular assets, and opportunities for new content.
The impact
The Sales Value Toolkit has already transformed how Brooks’ sales teams access and use content. It’s one of the most visited pages on the platform and has especially high engagement among Sales Managers, Application Engineers, Product Managers, and Sales Representatives.
Content governance – often seen as a minefield for large organizations – has also improved thanks to consistent metadata tagging and version control, while the business now has data-driven insights on the most effective sales tools, informing future content creation.
The Brooks Communications team itself continues to enhance the Toolkit by:
- Sharing monthly updates and highlights of new materials.
- Exploring Unily pop-ups and newsletters to drive awareness.
- Gathering user feedback to refine filters, content categories, and usability.
Jaclyn emphasizes the ability to directly connect the impact of an employee experience platform on strategic business goals.
“Unily has enabled us to equip people with fast, accurate access to sales materials, and develop a more confident and informed sales force. It’s a great example of how we can use employee experience to impact the customer experience.”
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