Improving your marketing operation with an intranet

With Marketing departments managing various complex campaigns at a time, even the most prudently thought-out plan can be disrupted.

Keep your marketing team running smoothly

With ever changing tasks and goal-posts, it’s important marketing teams, especially global ones, are able to organize and manage themselves efficiently, enabling them to react swiftly to in-the-moment news and activities. An intranet can play a big part in the overall effectiveness of an organization but more specifically, can work wonders to keep a marketing department running smoothly.

Your marketing apps right at your fingertips.

Marketers have a wide-ranging choice of external applications that are used to support activity, whether it’s a social media tool or a press release service. With global teams, it helps to have a central launch pad to access all of these applications. This helps to not only explain to the global team how each tool can be used, but also to advise on when and where each tool should be used. Your intranet is the perfect place to provide a directory of applications or even to integrate applications directly into the intranet using an API. This will help to improve efficiency, share best practice and transparency across your teams.

Internal communication keeps everyone on the same page

Poor internal communication can hinder any marketing department who are working to time-sensitive deadlines. It’s frustrating when opportunities are missed because the right people weren’t brought into the conversation at the right time. An intranet can provide the base for internal communication for a global team, providing a central feed of the latest news such as new client wins or new product releases to keep everyone on the same page. Social networking capabilities on your intranet enrich this experience further, enabling team members from across borders to discuss and work on projects collaboratively. This helps to drive innovation from within and helps your marketing team to respond to time-sensitive initiatives sooner. Notifications can also be added to your intranet, as they are on Unily, which alert users to news that’s relevant to them.

Centralized assets to maintain brand consistency

Marketing teams are faced with the challenging task of ensuring brand consistency across multiple departments, regions and languages. An intranet allows for centralised storage of brand assets. Unily gives managers the ability to control and restrict usage of documents allowing access to authorised employees only. Your intranet can also offer guidance on how your brand assets should be used. By incorporating internal social networks within your intranet, you can allow brand guardians and experienced colleagues to share guides and best practices for unexperienced employees. Read more on managing brand assets via your intranet.

External access to bring external agencies into the fold

No marketing team is an island, often working with external partners and agencies. An intranet helps you to take advantage of external expertise and resources in more collaborative and structured way. With Azure AD, Unily allows internal teams to grant-governed access to external users without the need for a company email domain. Allowing your external printers or design agency access to the files, they need, reducing the precious time you spend emailing links and logos. Read more on how Unily helps you to collaborate with external users.

Connecting marketing to the wider business

The intranet can also be the perfect place to communicate successes and achievements from the marketing team, helping other employees across the business to understand the importance of marketing to the job they do. The same is also true for every team across an organization, as the intranet can help to give each department a face. With Unily, this can be done through custom Sites which can be managed by any member of the team but can also be done through internal communications with the wider business.

To learn more on how Unily can support your marketing team, get in touch with us to arrange a demo.

 

Upcoming events

View all

Latest Insights

  • Why you need to address knowledge decay before it harms your business

    Knowledge is power. Maintaining your competitive edge means protecting the expertise within your enterprise. We all make mistakes, and as the old adage goes, that's ok as long as we learn from them. That's why ensuring knowledge remains alive within your organization is a silent savior when it comes to safeguarding the future progression of any modern enterprise.

  • 7 ways to support the mental health of furloughed employees

    Jun 18 to Jun 24 marks Mental Health Awareness Week. In response to the pressures of a global crisis, mental health has taken on even greater significance within the workplace. Unily is taking this opportunity to show how an employee experience platform can support the mental health of furloughed employees and ensure that people feel ready to return to work.

  • What is the difference between a digital workplace and an intranet?

    It may not be an age-old question, but it's certainly one that puzzles a lot of people. What exactly is the difference between an intranet and a digital workplace? Unily has taken this opportunity to define the two and explain why you need both an intranet and a digital workplace platform to get the best out of your employees.

View all

Where next? Latest insights.

Why you need to address knowledge decay before it harms your business

Knowledge is power. Maintaining your competitive edge means protecting the expertise within your enterprise. We all make mistakes, and as the old adage goes, that's ok as long as we learn from them. That's why ensuring knowledge remains alive within your organization is a silent savior when it comes to safeguarding the future progression of any modern enterprise.

Supercharge employee experience with an intranet - Alberta

We're taking our exclusive Intranet Masterclass online for Alberta. Learn how to supercharge employee experience with an intranet at our FREE virtual seminar.

7 ways to support the mental health of furloughed employees

Jun 18 to Jun 24 marks Mental Health Awareness Week. In response to the pressures of a global crisis, mental health has taken on even greater significance within the workplace. Unily is taking this opportunity to show how an employee experience platform can support the mental health of furloughed employees and ensure that people feel ready to return to work.