How to defend and expand your internal comms budget for 2024

With the weight of ongoing employee engagement challenges resting on the shoulders of internal comms, the question of how to attain the budget needed to make an impact is back on top of the agenda. We've partnered with Gallagher to help you craft an action plan so you can make the case for more in 2024.

Making 2024 the year of internal comms growth

The rate of internal comms scope expansion is off the charts. But, at the same time, budgets remain stagnant. While no longer undervalued, the function remains under-resourced and underfunded. It’s time to make 2024 the year of more.

In a world where low employee engagement is costing the global economy $8.8tr, this is the time to fight for the resources we need to make an impact in our workplaces and beyond. 

In this webinar, we are joined by employee experience agency and internal communications consultancy, Gallagher, to bring you the advice you need to protect your existing budget and make the case for more.

Gallagher share early insights from their annual State of the Sector report, and give up-to-the-minute advice based on the latest emerging trends. Discover how to build a compelling business case that will convert dollar-driven leaders into employee engagement champions.

On the agenda:

  • How to make the case for internal comms business value and the bottom line benefits where your leaders are failing to draw links

  • How to combine and conquer: working cross-collaboratively with ally functions to go further with budget and get what you want

  • How to demonstrate the value of your support to wider business change initiatives

  • How to reclaim budget for IC tech that is being protected by IT

Download the worksheet

Align every IC project and campaign to key business outcomes and KPIs. Demonstrate value and grow your budget!

Meet your speakers

Sharn Kleiss - Strategy Partner: Employee Experience & Insights at Gallagher’s Communication Consulting Practice

Sharn’s expertise is focused on the interplay between internal communication and employee experience and this comes to life in Gallagher’s annual State of the Sector report, which Sharn currently leads. Sharn brings lateral thinking, strategic nous, and a pragmatic approach to communication challenges, as well as a strong awareness of the cultural zeitgeist around the world of work. Working in the employee engagement and experience industry for a decade, Sharn has worked with clients across a variety of industries, countries, and sizes, with recent clients including Walmart, Ikea, BMO, and UBS.

Kaz Hassan - Employee Experience Industry Lead at Unily

Having spent the last six years immersed in the employee experience space, Unily's own Kaz Hassan has a reputation for being ahead of the latest trends and best practices on everything from digital transformation to internal communications. Over the course of his career, he has worked in varied roles, from change management at Arriva to rolling out more than 20 intranets as a consultant at Unily. Kaz joined Unily in 2018 and is now a regular speaker at industry events, including presenting regional Masterclasses and conferences around the world.

Insights for you

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