Influencing the organization with internal comms metrics

In 2023, internal communicators have a big opportunity to influence business change, with 83% reporting growing influence among the c-suite according to Gartner. But to bring real value to discussions, internal comms needs to solve the longstanding problem of turning data into insights. We’ve partnered with the Institute of Internal Communication to show you how to use your metrics to influence change in your organization.

Escaping the employee engagement trap

With the workplace still in a state of flux, and following a year of mass-resignations, understanding what it takes to engage and retain employees has become a key focus for enterprise leaders. Organizations are turning to their internal comms teams, asking for real-time feedback on employee engagement levels and evidence of how their strategies are making an impact. What do our employees need to be engaged and how can we justify our assertions?

More than ever, internal comms are being asked to become data analysts. In this webinar we go back to basics on engagement metrics, starting with the question: what do we even mean by engagement?

In partnership with The Institute of Internal Communications, we dug into the most important metrics internal communicators need to elevate the conversations they’re having with business leaders and shape organizational change.

On the agenda

This webinar focuses on how you can best use and understand the metrics you have to hand, to turn data into actionable insights, covering:

  • Where employee engagement metrics went wrong: What should we really be measuring?
  • Going back to the basics: Resetting our employee engagement mindset and looking into alternative areas to find the right metrics
  • Who needs what: Serving up the right metrics to the right leaders

Meet your speakers

Jennifer Sproul - Chief Executive at the Institute of Internal Communication

Jennifer brings a wealth of knowledge on broad internal communications trends as well as best-practice strategy advice. She is responsible for the leadership of IoIC, the only independent professional body solely dedicated to internal communication.

Kaz Hassan - Employee Experience Industry Lead at Unily

Having spent the last six years immersed in the employee experience space, Unily's own Kaz Hassan has a reputation for being ahead of the latest trends and best practices on everything from digital transformation to internal communications. Over the course of his career, he has worked in varied roles, from change management at Arriva to rolling out more than 20 intranets as a consultant at Unily. Kaz joined Unily in 2018 and is now a regular speaker at industry events, including presenting regional Masterclasses and conferences around the world.

Who is this webinar for?

This webinar is for anyone who wants to be able to turn their employee data into actionable insights to influence a positive business change. Whether you’re sitting on the internal comms team, in HR, or somewhere in between, if you want to put the focus back on employee experience then this webinar is for you.

Who is the Institute of Internal Communication?

The Institute of Internal Communication is the only professional body solely dedicated to IC in the UK. For more than 70 years, they have been helping organizations and people succeed by promoting internal communication of the highest standards through qualifications, career development, thought leadership, and best practice. The IoIC is the voice for internal communication, driving the agenda and building a movement of passionate, dedicated professionals.

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