Make 2026 The Year You Win Internal Comms Investment — Live with Joanna Parsons

Dec 10, 2025 - Dec 10, 2025

Struggling to secure budget for internal comms? Join Joanna Parsons for a fast, practical session on building a business case leaders can’t ignore.

Budget season is here - are you ready?

Budget conversations are happening right now and internal comms teams are under pressure to prove value, justify spend, and secure the resources they need for the year ahead.

But here’s the truth the data reveals:
IC teams aren’t getting the investment they need not because they lack impact but because they struggle to articulate it in the language leaders use to make decisions.

Join IC expert and author Joanna Parsons for a focused, 30-minute session designed to help you build a stronger business case for internal comms investment during the busiest, most competitive budget season of the year.

What to expect

In just 30 minutes, you’ll get the essential insights and tools you need to strengthen your case before budget decisions are finalized.

We'll be discussing:

How to position IC as a driver of business performance, not a cost center
Which arguments catch c-suite attention and which ones fall flat
How to express IC needs in strategic, measurable, financial language
What to highlight (and what to avoid) in budget conversations
How to create a single, memorable sentence that sells your case

Building a strong business case for internal comms investment

Your guide to securing budget, resources, and leadership support. Co-created with Joanna Parsons.

Why this session matters now

The latest industry data shows:

Lack of resources is still the biggest barrier for IC teams
Leadership overestimates alignment and communication clarity
Most IC business cases fail because they focus on outputs, not outcomes
Budget-holders make decisions through the lens of risk, efficiency and ROI

This webinar gives you the tools to turn those insights into a compelling budget-season narrative that speaks directly to decision-makers.

Who should attend

This session is perfect for:

Internal Comms practitioners preparing budget requests
IC leaders looking to elevate conversations with senior stakeholders
Anyone who finds budget season daunting or unclear

If you’ve ever struggled to articulate the ROI of your work - this webinar is for you.

Meet the speakers:

Joanna Parsons — CEO and Founder at The Curious Route

Joanna Parsons is an award-winning professional communications consultant, author and trainer based in Dublin, Ireland. She is the Founder and Director of The Curious Route. She sat on the Board of Directors with the Institute of Internal Communications (IoIC) and in 2022 was awarded an IoIC Fellowship in recognition of her contribution to the profession. Previously she was Head of Internal Communications with An Garda Síochána, the Irish national police force. She is a Lecturer in Strategic Internal Communication with the Public Relations Institute of Ireland.

Kaz Hassan — Senior Community & Partner Marketing Manager at Unily

Having spent 10 years immersed in the employee experience space, Kaz has a reputation for being a thought leader with a cutting-edge stance on the latest industry trends and predictions. His experience rolling out more than 20 intranets to over a million employees means he has on-the-ground knowledge and data to back up his innovative perspectives - and he is not afraid to challenge the status quo. Kaz joined Unily in 2018 and is now a regular speaker at industry events including Unily's Unite - the #1 employee experience conference.