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Home / Event Registration / EX Forum: Unlocking Business Value from Employee Experience | Amsterdam

EX Forum: Unlocking Business Value from Employee Experience | Amsterdam

 AI is reshaping the digital workplace. Budgets are tighter. Expectations are higher. Many organizations are investing in intranet modernization and AI‑enabled experiences. Far fewer can clearly demonstrate the business value behind those investments in an already bloated tech stack.  

Adoption metrics aren't enough when leadership asks:

  • What changed for the business?
  • What actually improved?
  • What's the measurable impact and should we keep investing?

The EX Forum is a working session for senior IT, HR and Communications leaders who need to secure budget, align stakeholders and defend value with numbers, not just narratives.

What you'll walk away with

  • A Why → How → What framework for connecting EX initiatives connecting EX initiatives directly to business strategy, so your roadmap is anchored in priorities like retention, productivity, risk and transformation.
  • A fill‑in "Measure What Matters" workbook to take back to your organization
  • A simple way to plan and track critical metrics, and easily report value over time
  • Real‑world insight from peers on what actually works to win executive support and build EX programs that keep getting funded

Who this is for

Senior leaders responsible for digital workplace, intranet, EX or governance initiatives – especially if you are:

  • Under pressure to prove impact or secure investment
  • Reporting adoption and engagement, but struggling to show clear ROI
  • Looking for a practical, repeatable way to link EX work to business outcomes and keep pace with AI‑driven expectations in the digital workplace

Meet the speakers:

Kaz Hassan — Senior Community & Partner Marketing Manager at Unily

Having spent 10 years immersed in the employee experience space, Kaz has a reputation for being a thought leader with a cutting-edge stance on the latest industry trends and predictions. His experience rolling out more than 20 intranets to over a million employees means he has on-the-ground knowledge and data to back up his innovative perspectives - and he is not afraid to challenge the status quo. Kaz joined Unily in 2018 and is now a regular speaker at industry events including Unily's Unite - the #1 employee experience conference.

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