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Home / Event Registration / EX Forum: Unlocking ROI from Digital Employee Experience | Dallas

EX Forum: Unlocking ROI from Digital Employee Experience | Dallas

The hardest part of employee experience technology investment isn't choosing a platform, it's proving it matters. How do you measure ROI? How do you build business cases that win? How do you move beyond adoption metrics to demonstrate real business impact? 

This event brings together senior IT, HR, and Communications leaders to solve these challenges through peer exchange, proven frameworks, and honest dialogue.  

Whether you're actively evaluating platforms, building an internal business case, or exploring how digital workplace transformation can drive business outcomes, this session will equip you with frameworks and insights you need to move forward with confidence. 

How it works

The EX Forum is different from typical vendor events. We bring together stakeholders facing similar challenges and create space for real dialogue - the kind of conversation you wish you could have with peers but rarely get the chance to. 

You'll participate in: 

Peer Roundtable Exchanges 
Small-group discussions where you'll work through real challenges with leaders facing the same issues. Share what's working, what's failed, and what you're still figuring out. Past participants describe these as the most valuable part of the day. 

Real Transformation Stories 
An intimate fireside chat with a senior leader who's successfully navigated digital employee experience modernization. Ask the questions you can't ask vendors. Hear the unfiltered story - including what didn't go as planned. 

The Employee Experience Value Framework Session 
Unily will share a new methodology for measuring digital workplace ROI. But here's the twist: we'll test it together in our discussions. Does it resonate? What's missing? Your input shapes how this framework evolves. 

Innovation Discovery 
Be the first to explore the future of digital employee experience. Get up close with Unily Futures - our AI-native platform evolution - in a low-pressure demo environment. Come with questions. Leave when you're satisfied. Our sales engineering team is here to answer what you need, not deliver a pitch. 

Facilitated Networking 
Strategic breakfast and lunch sessions designed to connect you with peers who get it. No awkward mingling, we'll make the introductions and give you great questions to dig into. 

Who Should Attend

This event is for you if: 

  • You're evaluating or implementing intranet platforms, employee apps, or digital workplace solutions 
  • You need to build a compelling business case for employee experience technology investment 
  • You're struggling to measure and articulate ROI beyond adoption metrics 
  • You need to align stakeholders across IT, HR, and Communications 
  • You want to learn from peer leaders who've successfully navigated similar projects 

Registration is complimentary but limited to 40 senior leaders. We review each application to ensure the right mix of roles, challenges, and project stages for meaningful peer dialogue.

AGENDA

  • Welcome & breakfast

    Check in and join us for coffee or tea, and breakfast bites before we kick off programming for the morning.

  • Fireside chat with American Airlines

    Learn from an industry leader in this intimate and unfiltered chat with a senior leader who's been through it all.

    with Adib Abrahim, American Airlines and Chelsea Gachette, Unily

  • Value Framework Session

    A Unily thought-leadership session with a twist--we want your input. We've got the best tools to keep up with the ever-evolving digital workplace and we'll test them out together.

    Jay Lupas — Value Advisory Manager

  • Networking Break & Demo Station Open

    Enjoy refreshments while expanding your knowledge and network. 

    - Our EX Demo Station will show how the right tools can help you execute on everything you’ve learned — from measuring impact to influencing leadership.

    - Unily customers can visit the Customer Corner for tailored advice on driving even more ROI from Unily.

  • Collaborative Roundtables

    Exchange challenges and strategic solutions with peer leaders. These small-group discussions offer a valuable opportunity to dive deep into issues that others have successfully navigated, and to forge meaningful industry connections.

  • Networking Lunch & Closing

    Move forward with the EX tools, insights, and connections you need in 2026.

Meet the speakers:

Adib Abrahim — Managing Director, Brand, Advertising, Creative and Digital Communications at American Airlines

Adib Abrahim brings a unique perspective to the relationship between a company’s brand and its customers and team members. Leveraging engaging experiences, he shapes perceptions and elevates the work experience of American’s 130,000+ global team members. As a digital communications strategy leader, Adib ensures that the brand’s narrative resonates across various channels, significantly impacting how stories are told and received.

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Chelsea Gachette — RVP of Sales, NAM at Unily

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Jay Lupas — Value Advisory Manager at Unily

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