7 steps to futureproof your internal communications strategy

As leaders reimagine their world of work, it is internal communications that will lead the way in aligning the workforce against this vision. Future corporate communication strategies will be decidedly inclusive, agile, and digitalized. To succeed in this new era, internal communications teams will move towards an omnichannel approach that brings the consumer experience into the workplace.

How to launch a post-pandemic internal communication strategy

With the landscape of business changing at an unprecedented pace, we collectively look to the future wondering how can we prepare now for the New World. In times of uncertainty, this guide offers a framework for internal communicators seeking to devise a strategy utilizing internal communication solutions that will outpace change and deliver engagement returns for years to come.

With commentary from Steve Crescenzo

To assist in bringing you the latest insights from the ground, we partnered with comms strategy powerhouse, Steve Crescenzo, founder of Crescenzo Communications. Steve inputs powerful commentary and ideas that challenge the status quo throughout, drawing on experience delivering strategies for McDonalds, American Express, Pepsi Co., alongside hundreds of other household names. 

Why this guide, why now?

As the initial wave of crisis following the outbreak of COVID-19 abates, many internal communicators are left surveying unfamiliar landscapes. 2/3 of industry professionals believe leaders are looking to them more regularly in the crisis’s aftermath. Early trends tell us that the spotlight will stay on throughout the post-pandemic era, as employees look to corporate messaging for support, guidance, and opportunities to connect. So how to we prepare to lead the way forward?

2/3 of internal communicators believe leaders are looking to them more regularly in the crisis’s aftermath.

Institute of Internal Communications

In a new chapter of work categorized by decentralization and innovation, the need for timely, tailored communications is crucial. The spotlight will stay on throughout the post-pandemic era, as employees look to corporate messaging for support, guidance, and opportunities to connect. 

This guide will:

  • Provide an overview of key trends that are shaping the future of internal communications
  • Identify seven key areas for strategic focus in 2021
  • Outline challenges and opportunities facing internal communicators in the new world of work
  • Explore the consumer-driven trends redefining employees' messaging expectations
  • Define how an intranet can support a future-proof, omnichannel corporate messaging strategy

Who should read this guide?

This guide is suitable for anyone interested in devising a future-proof messaging strategy to unite their employees as workplaces continue to change and adapt. The content will be of particular interest to professionals in internal communications who are planning to launch an updated approach to corporate messaging tactics.

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