Imagine the consequences of your frontline not getting the information they need. Our exclusive study of 800+ frontline workers across a range of industries shows exactly how it happens – and what it costs.
Through a combination of real-world data and Unily’s two decades of Employee Experience insight – plus expert analysis from Gallagher and Screencloud – organizations can see what’s holding their frontline back, and what they can do about it.
Introduction
Frontline workers are the engine of enterprise businesses – the people depended upon to deliver exceptional customer experiences, execute on company strategy, bring products to life, and act as the face of the brand.
However, these same workers are being severely held back by digital underinvestment and a disconnected employee experience. As a result, enterprises are suffering from organizational lethargy, at the exact moment when the ability to move quickly has become critical.
The impact – in pure dollar terms – is startling.
“This staggering figure shows that operational efficiency is a huge strategic blind spot. Businesses can no longer afford to treat frontline communication and knowledge sharing as a nice-to-have. Every employee – regardless of role or location – deserves to be equipped with the tools and information they need to perform. It impacts everything – your bottom line, your competitiveness, and your culture.”
Kaz Hassan, Principal, Community & Market Insights, Unily
Unily's research of frontline workers, in conjunction with ScreenCloud, brings frontline voices to the forefront – something that our data shows isn’t happening enough at an enterprise level. We look in detail at things such as:
- The time and money being lost by enterprises due to poor frontline communications
- The fractured information landscape that’s negatively impacting customers
- Why poorly connected frontline workers are becoming a data security concern – and which industries are worst affected
Along with this, we’ll look at solutions and best practices.
How can enterprises prevent frontline disconnect? What steps are high-performing organizations taking to keep their frontline focused and in the loop? And, importantly, what do these workers actually want from their employer?
“This report is a welcome addition to the internal communications zeitgeist, not least because it speaks in the language of the C-suite: productivity, profitability, and risk. For too long, communicators have struggled to evidence the impact of their work in commercial terms. This report demonstrates the true cost of poor communication, bringing data to conversations communicators have been trying to have for years.”
Sharn Kleiss, Strategy Partner: Employee Experience & Insights at Gallagher's Communication Consulting Practice
To get the full report, which includes this dollar cost, download below:
