Judges were looking for submissions that showed teams were able to capture attention and ignite momentum. The winners in this category – both of which were for new launches – proved that a successful launch is about both technology and best-in-class internal communication.
From strategic change management to connecting people and purpose, our SMB and Enterprise winners showed what it means to inspire every corner of the workforce from day one. Find out more below!
SMB winner: Transgrid
When Transgrid launched its new Unily platform The Wire earlier this year, it was more than a technical milestone. The company had made an employee experience platform a priority for years – wanting to give field staff the same seamless experience as those in offices – and this was underlined with the work put into the launch.
Transgrid’s success came down to brilliant change management. They took the time to consult across the business, developing detailed employee personas to ensure the platform worked for everyone. Leaders were brought on board early, and a network of change champions helped spread excitement and drive adoption across the organization.
Crucially, the team tied the launch directly to Transgrid’s broader mission: helping Australia transition to renewable energy. By connecting everyday employee interactions on the platform to a purpose that matters, Transgrid turned a digital rollout into a moment of real significance.
Post-launch, the company described seeing an elevated sense of belonging and pride, as well as a clear shift from one-way comms to a vibrant social hub.
The judges praised Transgrid for its thoughtful, inclusive approach and its ability to align technology with purpose – proving that a well-planned launch can be truly transformative.
Enterprise winner: American Airlines
Launching a new digital experience for well over 100,000 employees – many of them on the frontline – is no small feat, but American Airlines took off with precision and purpose. Late last year, the company rolled out Jetnet, designed to make their experience more efficient and streamlined.
Behind the scenes, the team led a comprehensive change initiative, collaborating with stakeholders across the business to clean up legacy content and ensure a seamless overnight transition.
The judges were also impressed by the multi-phase launch campaign – complete with videos, emails, town halls, and early feedback loops from a community of super users.
The results were sky-high: 98% adoption, glowing employee feedback, and even an external award nomination. By apps and tools being consolidated into a single, intuitive experience, team members can stay better connected to the tools and information they need to do their jobs.
What makes the adoption rate even more impressive is the complex nature of the airline industry, and primarily frontline workforce. The American Airlines team successfully engaged with everybody – from tarmac to terminal, flight deck to headquarters – with a launch that focused relentlessly on team members and user experience.
The judges saw this as a textbook example of how to launch at enterprise level with clarity and impact.
The key takeaway
Both Transgrid and American Airlines were able to use a major moment of technological change to bring people together, spark excitement, and drive engagement. Their stories remind us that a great launch doesn’t just introduce a new platform – it unites an entire organization behind a shared vision, and enables better work.
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