With AI tools like Copilot promising a step-change in workplace productivity, leaders are finding that they will only see returns on this investment if employees feel its impact on their daily workflows.
Simply adding another tool to an already expansive tech stack is a shortcut to further fragmentation, and yet another hurdle to a streamlined workday. If you’re seeing a lag in adoption, consider that 56% of employees would use AI more if it were better integrated into their workflows (Unily, 2025).
The focus needs to shift towards unlocking the potential of this technology by improving the experience that surrounds it. This is where an employee experience platform like Unily becomes essential, to add a unifying experience layer, and accelerate adoption of Microsoft 365 and Copilot.
To dive into the how, we’ve collaborated with Microsoft to analyze how the clients we have in common get the most value from our solutions.
From Fragmentation to Unification
A major challenge for organizations is employees struggling to find the information they need or, worse still, having frontline employees unable to access workplace intranets at all. This has a knock-on effect that stifles productivity and creates inconsistent employee experience across the board. Is it possible to maximize ROI of your tech solutions if tools aren’t readily accessible and information is spread across too many apps?
An EX platform like Unily sits above all your workplace apps, including Microsoft 365, and creates a unified, intuitive experience that brings your tools together. Instead of scattering attention across multiple apps, Unily centralizes communication, knowledge, and workflow into a single, coherent environment. Employees move fluidly from one task to the next without the friction of context switching, and the tools you’ve invested in become easier to discover and use.
In the case of an organization with a frontline-heavy workforce, the process of cultivating a company-wide connection through static intranets that rely on laptop access can quickly feel restrictive. This was the challenge British Airways faced, and they chose Unily to partner with their Microsoft ecosystem, realizing the full potential of their expansive tech stack.
In just 8 weeks we deployed a mobile first, intuitive hub that unified a SharePoint intranet and multiple workplace apps to give users an agile experience when searching for content. Team members could now access every tool in the tech stack whenever they desired, and receive personalized, critical updates directly to their phones.
British Airways saw a 30-point increase in engagement, with 91% of employees accessing Unily per month. These are tangible results that show how Unily and Microsoft work in tandem to maximize adoption, and unify fragmented workflows.
From Complexity to Clarity
Copilot represents the next big leap in productivity gains, but if adoption lags, ROI will remain ever elusive. If employees aren’t given the support to start using this technology meaningfully, it will become part of the systemic challenge that emerges when a tech stack grows faster than the experience surrounding it.
"The AI adoption gap isn't technical or waiting on tons of training. It's experiential. Employees don't resist Copilot because they don't understand AI, they resist it because they're already drowning in tools and their organizations haven't laid out the tech stack in human-centric way. Unily creates the conditions where AI can actually deliver value, by clearing the path to get there."
Kaz Hassan; Principal, Community & Market Insights
True adoption requires an AI-native EX partner where the Copilot isn’t an add-on, but embedded into every workflow, helping it become central to how each individual operates.
This is how organizations move from “we have AI” to “we’re using AI to drive measurable outcomes.”
What this means for you
The organizations seeing real Copilot value aren't the ones with the biggest budgets. They're the ones who understand that AI needs an experience layer to thrive. That's where Unily comes in.
You don’t need to rebuild your tech stack. You just need a layer that brings it all together. Discover why Unily is the AI Native EX partner of choice.
Go Faster. See Unily in action.
