The next Chief Communications Officer
We mapped out what it takes to be a top Chief Communications Officer. See how you measure up and find out what it takes to be the next CCO.
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The way your business communicates has never been more important. As the custodian of brand reputation, both internally and externally, the next generation of CCO's have a big job on their hands. What skills will they need to navigate the uncertain terrain ahead? What challenges should they be prepared for? Read this guide to find out.
- The rise of the Chief Communications Officer
- The big, scary challenges ahead
- Why you need to work inside out
- Skills and competencies for the next generation of CCOs
Who should read it?
This guide is designed for the next generation of Chief Communications Officers to prepare them for the challenges ahead and offer guidance for mastering the role. Anyone involved in marketing, branding, or communications functions that want to get ahead in their career, and stay ahead, will benefit from the insights in this guide.