Session Overview
Born from two major mergers, Truist is no stranger to complexity. In this dynamic session, Brad Kack and Lisa Habib reveal how their corporate communications team guides a purpose-driven bank through constant evolution — from culture-building to operational change.
Discover how they harness integrated storytelling, data-driven campaigns, and targeted change communication to build trust and engagement across a hybrid workforce. From tackling “return to office” challenges to transforming HR self-service through content design, Truist’s approach proves that great communication isn’t just informative - it’s transformative.
Key Insights (What You’ll Learn)
- How Truist built resilience and alignment in the constant-change era.
- Data-driven storytelling techniques that cut through noise.
- How communications and HR partnered to drive behavior change.
- Practical results: 34% reduction in HR calls, 122% increase in knowledge engagement.
- Frameworks for purpose-led communication that builds trust and performance.
Why Watch
Learn how a communications team became the connective tissue of a purpose-led financial brand driving measurable outcomes and cultural strength.
Who Should Watch
Communications, HR, and change leaders navigating transformation, mergers, or hybrid workforce challenges.
