Unite 25 | British Airways & American Airlines: Empowering teams across altitudes and functions

Two iconic airlines share how they’re flying higher by uniting thousands of frontline and corporate employees around clear purpose, resilient culture, and customer-first communication.

 

“High-performing companies succeed because they have leaders who show they care.”

Peter Lyons, British Airways

Session Overview

Behind every takeoff is an immense operation and a workforce that must stay perfectly aligned. In this joint session, British Airways’ Peter and American Airlines’ Nick share how their internal communication strategies bring clarity and connection to more than 150,000 people across the skies.

From British Airways’ A Better BA narrative to American’s Nonstop Thanks recognition culture, discover how both brands are transforming employee engagement through storytelling, transparency, and digital innovation. The discussion also reveals how each airline navigates real-world challenges - from crisis response to reboarding the workforce post-pandemic - while ensuring every employee understands their role in delivering world-class service. 

Case Studies

British Airways: Inside a high-velocity digital take-off

British Airways, one of the world's most iconic airlines, partnered with Unily to create a frontline-friendly digital workplace that engages every employee – from tarmac to terminal, offices to airspace.

Read the Case Study

Key Insights (What You’ll Learn)

  • How purpose-driven narratives build alignment across global teams.
  • Practical strategies for communicating in high pressure, always-on environments.
  • How recognition programs like Above & Beyond and Nonstop Thanks boost morale.
  • Lessons in resilience from two of the world’s largest airlines.
  • The link between employee experience and customer satisfaction. 

Why Watch

See how two aviation leaders create connection across continents, balancing digital innovation with human-centered communication.

Who Should Watch

Internal communications, frontline engagement, and EX professionals managing large, distributed workforces.

Meet the speakers:

Peter Lyons

Head of Internal Communications, British Airways

Nick Glassy

Digital Experience Manager, Global Engagement, American Airlines