Session Overview
Employees live on their phones. Yet many legacy apps make reaching company information or news too hard to drive meaningful adoption. Mobile can be one of the most impactful communications channels, and in this session, Marta Kobus and Damini Singh share how Schneider Electric united 160,000 employees across 100 countries with an updated app and saw engagement soar.
They share what was holding their old system back, why “one click away” access was key to success, and how zero-touch deployment put the app on employees’ devices without an app store search. You’ll also see how a leaders-first launch built sponsorship before the company-wide rollout.
The team also share their strategy to keep employees coming back, and how they embraced ‘launch day as just the beginning’ when rethinking their mobile content strategy.
What you’ll learn
Watch the session to discover:
- Why a complex user journey held mobile engagement at 2%, and how to remove that barrier
- How to launch at global scale in six months, with clear requirements, a close partner, and defined ownership from day one
- Why a leaders-first launch builds trust and sponsorship before a company-wide rollout
- How mobile-first content, push notifications, and cross-channel promotion drive return visits, including why channels should complement each other rather than compete
Meet the speakers:
Marta Kobus - Head of Communications Channels and Impact, Schneider Electric
Marta is a digital marketing and transformation leader with 16+ years at Schneider Electric, working across Marketing, Schneider Digital, and Communications. Throughout her career, she has been involved in a wide range of digital initiatives and transformations, helping teams navigate change and turn new ideas into real progress.
Damini Singh - Channel Owner, Schneider Electric
Damini Singh is a communications and digital workplace professional focused on creating engaging employee experiences that connect people, content, and tech. At Schneider Electric, she leads platform strategy, governance, and continuous improvement.
Jane Golding - Manager, Customer Success & Growth, Unily
A seasoned leader with a proven track record of building high-performing teams while driving retention and growth across all segments of customers. Balances strong commercial outcomes with a focus on customer value & long-term partnership.