Session Overview
Unily welcomed 30 new customers this year, and people published 82 million items on their platforms. Employees are building habits, and every new habit raises the bar. The challenge for any product team is how early in their development process should they bring in customers.
Hannah Unsworth, Director of Product at Unily, explores how Unily approaches it by giving customers “a seat at our innovation table.” Through the Lighthouse program, 38 customers shaped Indi and Unily Glass from early direction and prototyping, to how the products are described to market. See how that feedback re-shaped the original plans and changed how Content Studio by Unily was launched to market.
You’ll get a first look at AI-native events that turn moments into knowledge, a Glass context layer that knows who you are instead of guessing, and an analytics agent that moves from dashboards toward conversation.
That sets the stage for a panel with the customers who previewed Content Studio behind closed doors. Carla Kadi of Arc’teryx, Cintia De Anda of VELCRO Companies, and Selena Zimmerman of Major League Soccer share how they’re using it to reach every employee with on-brand content in a format that’s tailored to their needs.
What you’ll learn
Watch the session to discover:
- Why co-creating with customers builds better products, including how Lighthouse customers redirected our roadmaps
- What’s coming next, particularly AI-native events, a more deterministic Glass experience, and an analytics agent you can talk to
- How Content Studio helps teams meet people where they are, including onboarding podcasts, multilingual content, and safety messages
- How VELCRO Companies reached 3,000 employees worldwide with a team of two, and Major League Soccer keeping content consistent across 30 clubs
Meet the speakers:
Cintia De Anda - Digital Comms Manager, VELCRO Companies
Cintia connect the dots between business goals, user expectations and digital tools. She leads with strategy and structure, ensuring every initiative is thoughtfully planned, efficiently delivered and aligned with business impact.
Carla Kadi - Senior Manager, Global Communications, Arc’teryx
Carla has worked at Arc’teryx for seven years where she leads employee and executive communications, overseeing the company's intranet, Bird Nest, and translating Arc'teryx's brand identity into the everyday employee experience.
Selena Zimmerman - Director of Business Applications, Major League
Selena Zimmerman is the Director of Business Applications in the Technology Department at Major League Soccer in New York City. She has played a key role in modernizing business applications and driving digital transformation across the organization.
Hannah Unsworth - Director of Product, Unily
Hannah Unsworth leads Unily's Product Management function. Her focus is on driving innovation that produces real outcomes for customers: understanding the problem before the solution, and measuring success by what they actually do with what we ship.