Session Overview
For a workforce of cabin crew, pilots, engineers and corporate employees, traditional internal communications weren’t cutting it. Information was spread across SharePoint sites, different apps, and email, while employees had to navigate multiple systems to find what they needed.
Etihad Airways wanted something different: a single, personalized employee experience that brought communications, knowledge, services and culture together. The answer was Vibe, a highly customized employee super-app built on Unily. Designed around Etihad’s brand and mobile workforce, Vibe gives employees one place to access personalized news, communities, HR support, staff travel, benefits, recognition, knowledge, and workplace tools.
To drive adoption, Etihad treated Vibe as more than another platform rollout. A two-week launch campaign took the experience across Abu Dhabi, combining teasers, competitions, merchandise, employee champions, leadership involvement and even an original Vibe theme tune. The result? 99.9% app adoption across a workforce of more than 14,000 employees.
Watch the session to go behind the scenes of the strategy, implementation, and launch and discover how Etihad is creating an employee experience built to support its next chapter of growth.
What you’ll learn
Watch the session to discover:
- How to create a true employee super-app, bringing communications, knowledge, HR transactions, benefits, recognition, staff travel, and communities into one experience.
- How leadership support and employee champions accelerate adoption, with frontline personas involved throughout development, testing, and launch.
- What comes after launch, including analytics, smarter AI-powered support and Etihad’s plans to evolve Vibe as its workforce grows.
- How recognition can become part of the everyday employee experience, with more than 10,000 “Shukrans” sent following the launch of Vibe.
Meet the speakers:
Harvey Jefferson - HR Technology Portfolio Management, Etihad Airways
Harvey Jefferson has been delivering Digital solutions to the airline industry for over 25 years. He has been based in Abu Dhabi working for Etihad Airways for the past 14 years, working in various IT delivery roles across Revenue Management, Operations, Finance and, more recently, in the HR space. As the HR Technology Portfolio Manager, he has been responsible for many implementations across the employee end to end journey.
Jill Weymes - Senior Manager Internal Comms and Events, Etihad Airways
Jill Weymes is the Senior Manager of Internal Communications and Events at Etihad Airways, where she leads employee communications, engagement, and corporate events for a global workforce of more than 14,000 employees. She is responsible for shaping the airline's internal communications strategy, driving employee engagement initiatives, and delivering large-scale events that connect colleagues to Etihad's vision, values, and business priorities.
Jane Golding - Manager, Customer Success & Growth, Unily
A seasoned leader with a proven track record of building high-performing teams while driving retention and growth across all segments of customers. Balances strong commercial outcomes with a focus on customer value & long-term partnership.