Session Overview
AI amplifies poor content as well as it amplifies good content. If the knowledge behind a tool is inaccurate, outdated, or unowned, nobody can trust the answers. A year after launching dentsu Dot, its global intranet, dentsu found encountered this exact problem and their platform wasn’t ready to act as a knowledge base for AI.
The ambition was bigger than a cleanup. With over 67,000 teammates in over 110 markets, dentsu wanted one trusted intelligence layer that connects its people, knowledge, and AI. They call this “PI times AI”: people intelligence amplified by artificial intelligence. The goal was to evolve dentsu Dot from an employee experience hub into an employee intelligence hub.
That started with trust. dentsu cleared out what it no longer needed and found a way for a small team to make governance a habit instead of a once-a-year heavy lift. With those foundations in place, it built AI only where it solves a real business problem: An AI Hub gives teams one destination for approved tools, learning pathways, and responsible-use guidance. Client IQ turns dentsu’s thought leadership library into answers for client and growth teams. A People Agent makes global policies easier to understand, and a Copilot Connector brings governed content into the flow of work.
Watch the session to see how dentsu redesigned its intranet to embed AI into workflows and act as a trusted beacon of company knowledge, and why they believes the next phase belongs to AI orchestrators, not AI experts.
What you’ll learn
Watch the session to discover:
- Why AI can’t scale on fragmented, outdated content, and why your intranet now needs to serve two audiences: people and AI agents
- A framework to make governance repeatable with a small team
- How Client IQ unlocks around 250 thought leadership reports, with over 4,000 prompts in its first three months
- What a single destination for AI delivers, with 70 reviewed applications, an AI community reaching 30% of global employees, and a fourfold increase in AI email engagement
Meet the speakers:
Neil Marshall - Global Digital Channels Manager, dentsu
Neil leads the strategy and evolution of dentsu Dot, the company's global intranet. With over 25 years experience of working on intranets, he specialises in digital workplace transformation, employee experience, content governance, AI adoption, and helping organisations create more connected, intelligent employee experiences.
Sophie Muskett - Programme Director, dentsu
Sophie Muskett leads the teams behind dentsu Dot and Client IQ. She specializes in digital workplace transformation, AI-powered knowledge experiences, and helping people connect with the information they need to do their best work. With a background spanning technology, communications, and user experience, she enjoys turning complex challenges into simple, intuitive solutions that improve how people work every day.
Laura Jennings - Deputy Chief Communications Officer, dentsu
Laura helps shape and drive the company’s global communications strategy across transformation, culture, leadership and growth. Working closely with dentsu’s executive leadership team, she leads communications around some of the organization’s most significant business priorities, including AI, innovation, workforce transformation and the future of the client-agency relationship.
Kaz Hassan - Principal, Product Strategy & Market Intelligence, Unily
Having spent 10 years immersed in the employee experience space, Kaz has a reputation for being a thought leader with a cutting-edge stance on the latest industry trends and predictions. His experience rolling out more than 20 intranets to over a million employees means he has on-the-ground knowledge and data to back up his innovative perspectives - and he is not afraid to challenge the status quo.