Session Overview
When Arc’teryx released System Zero, their framework for embedding circularity across the product lifecycle, their goal in Internal Comms was to ensure every employee felt part of the journey and could look back with a feeling of “I was at Arc’teryx when this happened”.
In this session, the team shares how they moved away from a typical comms program to really land the significance of this launch. Carla Kadi, Tia Gilmour, and Dan Lanigan (Arc’teryx) turned their employee experience platform, Bird Nest, into a digital basecamp to tease the launch with a countdown, and it then became the hub for employees to learn about and share the launch. The team also worked with learning and development, retail, and guest services to equip every employee to confidently tell the System Zero story when it mattered.
Discover how the team secured a seat at the planning table from day one, made the case for budget to film a highly successful video series in the mountains, and how every communication and social channel pointed back to Bird Nest as the single source of truth.
They share practical tips on reaching employees beyond the usual audience, how to run a successful homepage takeover, and how to gather the metrics that prove internal communications isn’t an overhead, but a growth lever.
What you’ll learn
Watch the session to discover:
- Why employee comms is about more than email, particularly when you want people to feel part of a brand-defining moment
- How to secure budget for ambitious content by partnering with People and Culture and external teams on assets that work across platforms
- How to push your platform beyond standard functionality, including using AI to customize widgets for scrollable video
- What a coordinated launch delivers, with Arc’teryx reporting more than 18,000 homepage views in the first 24 hours
Meet the speakers:
Carla Kadi - Senior Manager, Global Communications, Arc’teryx
Carla has worked at Arc’teryx for seven years where she leads employee and executive communications, overseeing the company's intranet, Bird Nest, and translating Arc'teryx's brand identity into the everyday employee experience.
Tia Gilmour - Global Brand Communications Specialist, Arc’teryx
Tia Gilmour brings the Arc'teryx the brand to life through storytelling and content that celebrates athlete achievements, product innovation, and defining brand moments. She develops narratives that connect employees to the people, ideas, and experiences that shape the brand.
Dan Lanigan - Senior Brand Content Specialist, Arc’teryx
Dan Lanigan helps bring the Arc’teryx brand to life through employee storytelling and global internal communications. He is passionate about creating content that connects employees to a shared purpose and inspires meaningful engagement across teams, regions, and cultures.
Kaz Hassan - Principal, Product Strategy & Market Intelligence, Unily
Having spent 10 years immersed in the employee experience space, Kaz has a reputation for being a thought leader with a cutting-edge stance on the latest industry trends and predictions. His experience rolling out more than 20 intranets to over a million employees means he has on-the-ground knowledge and data to back up his innovative perspectives - and he is not afraid to challenge the status quo.