Unite 25 | Make Ideas Happen: Turning Strategy into a Shared Mission

Session Overview

Transformation succeeds when everyone feels ownership of the mission. Optimum’s employee experience strategy, Make Ideas Happen, is built on this belief. In this session, Robert Grasty and Hattie Roche share how the organization is connecting strategy with everyday work, enabling every employee — from newsroom to field operations — to contribute ideas that drive real change.

The speakers explore how Optimum has designed an infrastructure that turns employee insight into action, equipping teams with the tools, channels, and mindset needed to shape the company’s future. Through intentional experience design, they’ve created a culture where transformation isn’t top-down but collaborative and continuous.

From practical frameworks for engagement to stories of innovation sparked by front-line teams, this session offers a roadmap for organizations ready to shift from strategy on paper to strategy in motion.

“When people feel they can make ideas happen, transformation becomes a shared mission.” 
Robert Grasty, SVP Talent & Culture, Optimum

Key Insights (What You’ll Learn)

• How Optimum built an employee experience strategy that activates transformation.
• Practical methods for engaging employees in shaping organizational change.
• How to design systems and culture that turn insights into action.
• The tools and governance models that sustain innovation at scale.
• Proof points and lessons learned from empowering 10,000 employees to own transformation. 

Why Watch

• Discover how Optimum transformed strategy into a participatory movement.
• Learn how to build connection and accountability across diverse roles.
• Explore how intentional EX design fuels innovation and agility.
• Gain actionable insights for making every employee a change-maker. 

Who Should Watch

Ideal for HR, communications, and transformation leaders seeking to build inclusive change strategies that connect purpose with performance.