Home / Unite / On-Demand / Unite 24 | Scaling a social strategy with content that counts with Alshaya Group

Unite 24 | Scaling a social strategy with content that counts with Alshaya Group

On-Demand
1 hour

Explore how Alshaya Group successfully scales its social strategy to connect a diverse, distributed workforce across 70 brands in 17 countries. In this insightful session, Laura Jameson, Head of Communications, shares how Alshaya uses engaging, purpose-driven content and a mobile-first approach to foster collaboration, recognition, and alignment. Learn how to create thriving communities, drive frontline engagement, and align social strategies with organizational goals for impactful results.
Video thumbnail

 

What You'll Learn:

  • How to embed social content into business strategy for maximum alignment and engagement.
  • Techniques for building thriving communities and encouraging user-generated content.
  • Best practices for managing mobile-first content to engage a distributed workforce.
  • Insights into leveraging podcasts, recognition programs, and frontline-focused tools to foster connection.
  • Real-world examples of social’s impact on employee engagement and customer satisfaction scores.

Meet the speakers:

Laura Jamieson, Head of Internal Communications, Alshaya Group

Laura is a seasoned expert in strategic internal communications and employee engagement having worked across multiple industries and regions. With a proven track record of understanding business needs to develop and deliver bespoke communications strategies and drive employee engagement. She is a true advocate for the power internal communications and employee experience.

More from author