Session Overview
Every communications team is busy, but determining what deserves your time and visibility is a hard question, especially when demands keep growing and resources don’t. For Avita Care Solutions, their challenge was serving underserved communities under constant regulation. For the University of St. Thomas, they’re having to do more with less in a more competitive market for new students.
In this fireside chat hosted by Kaz Hassan of Unily, Dawn Rosenberg (Avita Care Solutions) and Ed Kim (University of St. Thomas) argue that constraints aren’t just something to manage. They force clarity. When you measure every request against your mission and leadership priorities, saying no becomes a strategy rather than a risk, and “yes, and” becomes a way to meet urgent asks without losing sight of the bigger goal.
The panel explores what makes that possible: the trust that earns communicators a seat at the table before decisions are made. It then shows how both organizations use technology to lighten the load, from connecting closed systems so teams can create content once and publish it everywhere to keeping a governed source of truth that holds steady when information changes daily.
What you’ll learn
Watch the session to discover:
- How to use mission and leadership priorities as a filter for competing requests, and push back without damaging relationships
- How to build trust with executives, including new leaders, so they see communications as a strategic partner
- How to cut duplicated effort by connecting systems and creating content once for every channel
- How a governed source of truth and shared values keep a dispersed workforce aligned through constant change
Meet the speakers:
Dawn Rosenberg - Senior Director, Corporate Communications, Avita Care Solutions
Dawn Rosenberg oversees strategy across employee engagement, executive communications, brand reputation, crisis response, public relations, and stakeholder communications. As the organization's senior communications adviser, she partners with executive leadership to shape the narratives and strategies that connect business priorities to culture, trust, and employee experience.
Ed Kim - Director of Internal Communications & Digital Experience, University of St. Thomas
Ed Kim works at the intersection of people, technology, and strategy at the University of St. Thomas. He helps leadership teams turn strategic priorities into clear, actionable communication while making complex digital systems easier for people to navigate and use.
Kaz Hassan - Principal, Product Strategy & Market Intelligence, Unily
Having spent 10 years immersed in the employee experience space, Kaz has a reputation for being a thought leader with a cutting-edge stance on the latest industry trends and predictions.