How purpose-powered cultures exceed the pace of change
We’re proud to announce that Fawn Weaver, the visionary entrepreneur behind Uncle Nearest Premium Whiskey, will deliver the Day 1 keynote at Unite 25 – the world’s premier event for enterprise employee experience leaders.
Fawn is not only a trailblazer in business – she’s rewriting history and reshaping culture through purpose, integrity, and fearless leadership.
In 2017, Fawn Weaver founded Uncle Nearest to honor Nathan "Nearest" Green, the formerly enslaved master distiller who taught Jack Daniel the art of whiskey-making. What began as a mission of recognition and restoration has since grown into the most successful Black-owned liquor brand in history, now valued at $1.1 billion.
Weaver’s impact goes far beyond spirits. As CEO, investor, and cultural storyteller, she’s built a company rooted in transparency, equity, and excellence – turning a legacy into a thriving global business. Her 40% ownership stake has earned her a place on Forbes’ Richest Self-Made Women list, where she ranks #68 with a net worth of $480 million.
At Unite 25, Fawn brings this rare mix of purpose, profit, and people-centered leadership to the keynote stage – offering lessons every enterprise leader needs to hear.
Keynote spotlight
“Leading with Legacy: How Purpose-Powered Cultures Outpace Change”
Day 1 | Main Stage
In today’s enterprise, speed isn’t enough. When transformation happens daily, the organizations that thrive are the ones rooted in something deeper – shared purpose, bold values, and cultural clarity.
In this keynote, Fawn will share how she built one of the fastest-growing brands in the world – without compromising her mission – and what it means for leaders tasked with guiding transformation across complex, global workforces.
Attendees will learn how to:
- Build trust and alignment at scale
- Lead with clarity, even through disruption
- Use values to drive decision-making and eliminate silos
- Design cultures that move faster because they’re grounded
This session offers not only inspiration, but a concrete framework for scaling impact without losing what makes your organization unique.
Why this session matters to EX leaders
Employee experience leaders are at the heart of cultural transformation – often tasked with aligning thousands of people, systems, and mindsets across borders and business units. But transformation can’t succeed without trust. And trust can’t exist without clarity of purpose.
Fawn Weaver’s keynote is a powerful reminder that your culture is your competitive advantage – and your values are the key to scaling it.
This is a rare opportunity to hear from a leader who’s not just talking about purpose, but building an empire around it.
About Unite 25
Unite 25 is the global stage for enterprise EX leaders – bringing together the greatest minds in HR, IT, Internal Communications, and Digital Workplace disciplines from the world’s most iconic organizations.
This year’s theme, “Exceed the Pace of Change,” is a call to action for leaders who want to move faster, connect better, and lead with more clarity in a world that won’t slow down.
Over two days in Nashville, you’ll hear from visionary speakers like Fawn Weaver, attend curated breakout tracks, and connect with the people shaping the future of work.
Don’t miss the EX conference of the year
Fawn Weaver’s keynote will be a defining moment of Unite 25 – and a must-attend session for any leader looking to scale culture, accelerate transformation, and lead with purpose in a high-velocity world.
REGISTER NOW:
Are you ready to exceed the pace of change?
Join thousands of global EX innovators this October in Nashville and get ahead of what’s next.
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An experienced writer who’s worked with businesses and entrepreneurs across the globe, Nilesh has seen his words appear in everything from national newspapers to international speeches. As part of the Unily Brand and Communications Team, Nilesh is responsible for creating content to help enterprises enhance their employee experience. This includes guides, research reports, blogs, and customer stories.