Intranet vs. email - how an intranet improves communication

When Microsoft launched Outlook in the early 1990s, email was seen as the future of electronic text-based communications. Indeed it was a revolutionary medium, allowing users to distribute letters, news, offers etc. within a matter of minutes, considerably quicker than ‘snail mail’. Fast forward a couple of decades and email is now just one of the many communication tools businesses have at their disposal.

Email still has its uses; it’s a good way to communicate large amounts of written information that doesn’t necessarily have to be acted upon straightaway. However, there are more effective ways to contact colleagues, customers or anyone else that doesn’t happen to be in the same room at the same time.

Sharing news

Email is great for sharing newsletters that come out once a week or less and contain news that doesn’t necessarily have to be communicated with any urgency. However, traditional e-newsletters can often take much time and effort to put together and distribute. By the time the intended audience comes around to opening and reading the information it is likely to be almost, if not actually, out of date.

Instead, businesses should consider intranet communication tools that enable static information to be easily published and distributed within minutes of it becoming available. Unily’s Broadcast Center is a lightweight content publishing application that allows an organisation to disseminate news that is immediately viewable on any device to targeted groups.

Social communication applications

Enterprise social networking applications, such as Microsoft’s Yammer, enable real time conversations between remote users, providing the capability to share websites, articles and other static items. In this way ESNs are far more effective at enhancing engagement than email, providing an immediacy much more akin to real-life meetings.

Instantaneous one-to-one communications

Email is very limiting if a user wants an answer from a specific person straight away. The better alternative is to have real-time chat or instant messaging applications offering faster responses while still keeping a tab on conversations.

Moving beyond simple text and images, a user might want to use a tool such as Skype for Business, which allows communication using voice and video as well as content sharing.

No more out-of-office replies

One of the more frustrating elements of communicating by email is automated responses announcing that the intended recipient is not available, so please contact someone else. Through intranet directory applications, users can search for whoever they need to contact and find out their availability along with any alternative colleagues who might be of help.

To be most effective, these tools need to be available at the click of a button and be able to integrate seamlessly with each other using a powerful, yet easy-to-use intranet platform such as Unily.

Improve internal communications in your business. Contact Unily to discuss your requirements. 

 

Upcoming events

View all

Latest Insights

  • Turn your intranet into the ultimate employee recognition tool

    Employee recognition should become a top priority for any enterprise interested in maximizing performance across their organization. According to a LinkedIn survey, as many as 70% of employees believe they would work harder if their efforts were more thoroughly acknowledged. In this blog, we explore the crucial qualities all successful employee recognition initiatives must possess and offer tips for utilizing a modern intranet to help your enterprise master workplace appreciation.

  • How optimizing digital employee experience can help reduce turnover

    Many stakeholders understand that turnover can be costly but few are aware of just how much it can harm their enterprise. According to a paper from the Center of American Progress, when highly skilled employees leave an organization, losses can equal as much as 213% of the worker’s annual compensation. In this blog, we explore four common causes of turnover as well as solutions that an optimized digital employee experience can provide.

  • Sign of the times: why digital signage is the future of internal communications

    Digital signs are more effective at engaging consumers and changing buying behavior than any other form of media, research shows. Now, modern workplaces are capitalizing on this trend and we are seeing digital signage become a cornerstone of corporate communication. Why? In this article we look at why digital signage is emerging as a leading communication solution in the office and on the frontline and what benefits it offers to internal communicators and beyond.

View all

Where next? Latest insights.

Turn your intranet into the ultimate employee recognition tool

Employee recognition should become a top priority for any enterprise interested in maximizing performance across their organization. According to a LinkedIn survey, as many as 70% of employees believe they would work harder if their efforts were more thoroughly acknowledged. In this blog, we explore the crucial qualities all successful employee recognition initiatives must possess and offer tips for utilizing a modern intranet to help your enterprise master workplace appreciation.

How optimizing digital employee experience can help reduce turnover

Many stakeholders understand that turnover can be costly but few are aware of just how much it can harm their enterprise. According to a paper from the Center of American Progress, when highly skilled employees leave an organization, losses can equal as much as 213% of the worker’s annual compensation. In this blog, we explore four common causes of turnover as well as solutions that an optimized digital employee experience can provide.

Sign of the times: why digital signage is the future of internal communications

Digital signs are more effective at engaging consumers and changing buying behavior than any other form of media, research shows. Now, modern workplaces are capitalizing on this trend and we are seeing digital signage become a cornerstone of corporate communication. Why? In this article we look at why digital signage is emerging as a leading communication solution in the office and on the frontline and what benefits it offers to internal communicators and beyond.