Communication had been distinctly one-way, with the team pushing out corporate information through company-wide emails. Despite an impressive 75% email open rate, the club wanted to take this to the next level, giving people a central place to go to catch up on news and information, connect with the leadership team and have their say. This was a challenging prospect, with many staff often on the move with minimal access to a desk-based computer and varying levels of technology literacy across the club.
The first step was to launch a vanilla Unily intranet, named Team Talk Live, as a communications channel and as a one-stop-shop for club information. With native mobile apps as well as a desktop application, this gave employees a way to connect with the organisation on their own terms. Unily’s homegrown social functionality, Unily Social, was also brought in for phase one, providing intuitive functionality to support commenting, liking and reacting to content that simply wasn’t possible before.
By launching the platform with basic functionality, around 40-50% of its intended capabilities, the intranet team could slowly introduce the new ways of working to the team and sell the benefits of Team Talk Live, whilst not overwhelming them with too many features.
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Learn more about Southampton's new digital workplace including:
- Streamlining processes
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- Selling the story internally
- Proving the value of the platform