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In 2014, Pitney Bowes decided they needed to undergo a complete company rebrand. Stuck as to what the best way to communicate this change to their employees was, they came to BrightStarr. BrightStarr CEO, Jon Parker caught up with Pitney Bowes' Steve Carlson at the North America CIO Summit to discuss the solution.
Jon: So I would like to introduce a real world, Unily Customer and I'm very honored as BrightStarr to have them join us on stage here today. I would like to introduce Steve Carlson from Pitney Bowes. Thank you, Steve.
Steve: Thank you, John.
Steve: Thank you, Jon. Thank you for BrightStarr. Thank for you for Microsoft for having me on this stage today. I would like to tell you a little bit about Pitney Bowes. We're a 94-year old company, four and half billion dollars annually. We have the honor of having a million and half customers in about 100 countries worldwide and that is a true honor for us.
You probably know us as a postage meter company. That's what we've been doing for 94 years. But if we were simply a postage meter company, I'm pretty confident I wouldn't be here on the stage and talk to you today. What I would like to ask you though is to think about what the new Pitney Bowes is.
Have any of you ever shipped a package on eBay? If you did, you used Pitney Bowes. When you came to this summit today, did you check in on Facebook? Did you tweet your location? If you did, the location intelligence engine behind those activities was Pitney Bowes. So those are things that you may not know about Pitney Bowes and that led to why I am here today.
In 2014, Pitney Bowes did begin to re-imagine the business. They realized that the company needed to be rebranded. In that effort of rebranding, we also realized that we needed to tell our employees what was really new about Pitney Bowes.
So here is the journey. October 15, we made the decision to go with BrightStarr and implement the Unily Intranet platform. A few days later, we had Unily running in our Office 365 tenant. An amazing six weeks later, BrightStarr delivered a fully configured Unily application to Pitney Bowes. Now, I've been in this business a while, that's usually a nine-month cycle. Six weeks and we had a fully configured Unily Intranet platform. Now it was up to us to turn that into what it needed to be for our brand launch, which was January 14 and this was no easy effort. Now, we are not doing a demo, we're doing it live. I'm going to take you right into the Pitney Bowes intranet as me, as though I would go in today and let's see what came about. So there were a lot of important things for us when we delivered the new intranet to support the brand. I'm going to go over just a couple of them today. What I really want to do is highlight the configuration that was done for Pitney Bowes and how easy that was done in Unily in support of our brands effort.
So one of the really important things for us was to get the brand message out to employees and the right brand message out to employees. So that I get the right message from my locale, from my role in the company and I understand what it is. So if we scroll down on the page a little bit, we see two news columns. This is what was important for Pitney to be configured.
In the left column is the news that's driven to me from my specific role in the company and my specific location in the company. In the right column is a set of news that's driven to me based on personalization, based on things that I'm interested in. So you see quite an array of information showing up here.
Now, how do I personalize? If we go up, I can personalize based on the locations that I might be interested in. And so sure, I am U.S. based, but I might be interested in what's going on in the U.K. or in Germany or different locations in the world based on the work that I happen to be doing and I can go and change this any time I want. I may be interested in personalization based on roles. I happen to support the internal comma teams and the brand teams. And when I saw, I can look at what they're looking at and I can get an idea of what information is being pushed to them or a whole myriad of topics that articles are been published in and I can make choices on those as well. So that's how I see personalized content pushed to me.
The second thing that was really important to us was getting work done. So message first, work second. We have nine global applications that are important to employees. But there's clearly more than nine things that I need to do on my work day. So I have the ability to go up into the app and tools section. And the first thing I see are my apps. These are the apps that I've picked that I use frequently.
But if a day comes along and I needed an additional application, I simply flip over to the company apps and I can search through a whole myriad of apps that are available across the company. Now there's a lot to look at here. I can go into the manage app section. Today for instance, it's important for me, I needed to install a piece of software on my computer. So what I want to do is search for how I install software on my computer. And here, I find the app for the software store. So simply, I install that app into my apps and I'm off and running. I'm able to a self-service software installation easy as that, my work is done.
I want to take a trip back to the news of weekend. I'm going to show you a kind of the important feature with respect to news, and I apologise that I missed this. In the news, you will see one item that looks like it's probably German and this is interesting. I just want to comment on this a little bit.
In the past, Germany's intranet was somewhere else and I would never see it. India's intranet was somewhere else and I would never see it. France's likewise. Today, it all comes together and it looks maybe a little odd for us to see all these information amalgamated together. But what it does is it has the ability of pulling the company together. It's now one big global company, all pulled together. But how can I actually understand what you're talking about here? We go up to that news story and we can go up to the translate feature in Unily.
And whether I'm somebody in the U.S. speaking English who wants some translated a German article to English or whether I'm somebody in Germany who is trying to read an English article and wants to translate that to German, the feature will work. And on the fly, using the bank translation engine, I can see the content of this article. It's not perfect, it's machine translation. But I get to just what's going on here. I see that they're talking about a new strategy. They're talking about new opportunities. And I now see what's important to my colleagues in Germany and can move on about that. More important, you will see in the comment section below, I can comment on this article, that's live on our Yammer feed and I can start a conversation with my German colleagues about this event that's going on.
I have been working on that Pitney Bowes intranet since 1994. My team and I put together the first intranet. We've been through seven or eight really major iterations of that. Like I said, our experience in the past has been nine months at best to get something like this off the ground. This was a six-week endeavor. Using the Office 365 platform, we've been able to re-imagine our business, partnering with BrightStarr and using the Unily platform. But more important, we're now in a position where we can move forward with the Unily, as Unily evolves and introduces new functionality to us. So we are at a great position to move forward. Thank you.
Jon: Thank you. Thanks, Steve. Great job.
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