Being able to market and communicate to your own employees through diverse channels is essential for adoption from your different user groups. Unily’s Broadcast Center delivers two additional ways to do this – with email broadcasts and notifications. Your users receive personalized communications direct to their inbox or notifications straight to their desktop or mobile, instantly alerting them to important announcements, a view on their profile, a reply to a comment on the social network and more.
Engage users instantly with notifications and newsletters direct to any mobile device, perfect for your users who are on the go and fully mobile.
Quickly produce tracked and measurable HTML based email newsletters through the intranet to engage targeted groups of employees, whether to share a quick update on an urgent matter, highlight a new employee form or share the latest company news in a different format.
Manage your email templates within the intranet to quickly produce branded newsletters. Using easy drag and drop elements or using HTML, the design possibilities are endless, allowing you to create a range of styles for different types of messaging.
Relevant communications for different user groups are essential for relevancy and engagement. From within the CMS, targeted groups can be created dynamically based on a user profile field or individual users can be added to a unique list.
Targeted notifications keep employees on the ball of the activity that’s important to them, whether it’s a new piece of content, a reaction to a post or a profile view, users’ notifications are front and centre on the intranet.
For mobile-only users, notifications are even more essential to drive engagement. With the Unily mobile app installed, targeted push notifications are received on any mobile device reminding employees of important intranet activity.
Notifications are simply managed through the CMS, with the ability to target particular alerts to different user groups. Users can also personalize the notifications they receive straight from the homepage of the intranet, giving them crucial control.
Getting value from your digital workplace requires devotion. That’s why you have dedicated access to our customer success team to ensure your broadcast strategy is hitting the mark with your users. After reviewing your user base, we will advise on the most effective way to target your audience with newsletters and notifications to ensure your teams are only receiving the most relevant information. We’ll advise on your notification governance, suggesting appropriate use cases for the different notification channels with supporting templates and scenarios. We’ll also outline optimum settings to ensure you’re connecting with the whole workforce, without bombarding them with information. This extensive post-deployment support will help you turn the broadcast centre into a powerful engagement tool that supports the entire intranet.
If used effectively, email newsletters can be a valuable tool for driving employees to the intranet. Unily newsletters, within the Broadcast Center, empower any content editor to quickly create branded newsletters that can be targeted to custom audiences or groups. This creates a new medium of communication for your intranet editors to market directly to key groups of users, helping you to bring more internal communication functionality under one roof and engage with your users in another way. With HTML templates to ensure your brand is never compromised and analytics to measure newsletter performance, the possibilities are endless.
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