Cricket Australia is the national governing body and administrative organization responsible for the game in Australia, responsible for the national cricket team and eight state based associations. With an over-arching goal to increase the popularity of the sport, Cricket Australia needed a new way to bring together all these associations under one roof, including the players and all support staff, so they could all collaborate seamlessly. They chose Unily to support them on this mission, providing an easy-to-use intranet platform that could unite them like never before.
With such ingrained loyalty to their state colors, each of the state-based associations demanded they keep their identity intact, otherwise they would not willingly join a national intranet. To solve this, Unily designed a logic that allowed each individual to experience the intranet through their own lens, with the intranet design and content dependent on their state. This offered every party the best of both worlds and brought everyone together in a way that wasn’t possible before.
Download the Cricket Australia case study to learn how they united 10 cricket associations with a single intranet platform.
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